You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?

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QUESTION

You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?

Compare 2 models to see if the campaign is undervalued on a last-click basis

Compare 2 models to see if the campaign is undervalued on a first-click basis

Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a time decay model

Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a position-based model

The correct answer is:

Compare 2 models to see if the campaign is undervalued on a last-click basis

You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?
Explanation:

Isn’t providing a good return on investment (ROI). You should Compare 2 models to see if the campaign is undervalued on a last-click basis to evaluate the campaign’s performance

Attribution models can give you a better understanding of how your ads perform and can help you optimize across the user’s conversion path.

Read more here: https://support.google.com/adwords/answer/6259715

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