What is a good reason for analyzing a channel’s content strategy?

QUESTION What is a good reason for analyzing a channel’s content strategy? To deter viewers from skipping ads To inform programming and format choices To determine which video is most likely to become a standout hit To flag content that is offensive or inappropriate The correct answer is: To inform programming and format choices Explanation: We will update later. sincerely thank

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You have English videos, but discover that viewership is high in Asian countries where other languages are spoken. What might you consider doing to better target this audience?

QUESTION You have English videos, but discover that viewership is high in Asian countries where other languages are spoken. What might you consider doing to better target this audience? Change the publishing schedule so new videos release at 8am in Asia. Hire a voice actor to dub over every video into all Asian languages. Create playlists exclusively for Asian audiences. Identify the top Asian countries, then consider adding translated captions and metadata for the top performing videos. The correct answer

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Why is it important to look at how many subscribers are gained for each video?

QUESTION Why is it important to look at how many subscribers are gained for each video? To determine which device your non-subscribers are watching your content from To see where subscribers drop off in your video To identify how views affect your subscriber count To determine which video and what type of creative drives viewers to subscribe The correct answer is: To determine which video and what type of creative drives viewers to subscribe Explanation: We will update later. sincerely thank

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How is the media landscape changing?

QUESTION How is the media landscape changing? Viewers are shifting from passive viewers to active viewers. Teens and millennials are watching more live broadcast TV. Viewers are on fewer devices when watching TV. More adults prefer cable TV over online video platforms. The correct answer is: Viewers are shifting from passive viewers to active viewers. Explanation: We will update later. sincerely thank

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What is the flow of the assessment framework?

QUESTION What is the flow of the assessment framework? Implement next steps, ask questions, measure and analyze Measure and analyze, ask questions, implement next steps Ask questions, implement next steps, measure and analyze Ask questions, measure and analyze, implement next steps The correct answer is: Ask questions, measure and analyze, implement next steps Explanation: We will update later. sincerely thank

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What is the role of video metadata on YouTube?

QUESTION What is the role of video metadata on YouTube? Metadata helps advertisers target videos by demographic. Metadata is used to surface videos in YouTube search. Metadata prevents identical videos from being uploaded to YouTube. Metadata controls whether a video can be embedded on other sites. The correct answer is: Metadata is used to surface videos in YouTube search. Explanation: We will update later. sincerely thank

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If you saw an increase in revenue, but overall CPMs were lower, which of the following could be why?

QUESTION If you saw an increase in revenue, but overall CPMs were lower, which of the following could be why? Fewer types of ads were shown on the channel’s videos. There were seasonal fluctuations in advertiser spending. More mobile viewership occured. Viewership grew and generated more revenue than the amount of revenue lost from the lower CPMs. The correct answer is: Viewership grew and generated more revenue than the amount of revenue lost from the lower CPMs. Explanation: We will

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Why is it important for a channel to consider what category they are in?

QUESTION Why is it important for a channel to consider what category they are in? The category determines the channel mission. It is helpful to know all categories on YouTube. Each category only has one right way to optimize a channel. There are category specific best practices that can help optimize a channel. The correct answer is: There are category specific best practices that can help optimize a channel. Explanation: We will update later. sincerely thank

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What can you learn by analyzing videos that keep subscribers coming back?

QUESTION What can you learn by analyzing videos that keep subscribers coming back? What are the characteristics of the videos enjoyed by subscribers? What are the traffic sources most used by non-subscribers? How does the channel branding influence the perception of non-subscribers? Will subscribers buy my product or service? The correct answer is: What are the characteristics of the videos enjoyed by subscribers? Explanation: We will update later. sincerely thank

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Why is having an audience match important?

QUESTION Why is having an audience match important? Good audience match could improve the ad rates on the channel’s videos. Good audience match could improve the target demographics. Poor audience match could cause the channel to lose its existing watch time. Poor audience match could slow channel growth and/or reduce audience retention. The correct answer is: Poor audience match could slow channel growth and/or reduce audience retention. Explanation: We will update later. sincerely thank

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Which of the following is an element of advertiser-friendliness?

QUESTION Which of the following is an element of advertiser-friendliness? Whether the production quality meets broadcast standards Evidence that the channel has been whitelisted Verification that the channel’s audience is large enough to be profitable for advertisers Content that does not have graphic or explicit content. The correct answer is: Content that does not have graphic or explicit content. Explanation: We will update later. sincerely thank

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