Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?

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QUESTION

Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?

Create new ad groups with several keyword match types

Create new ad groups with related keywords grouped together

Remove half of the keywords from the ad group

Create one ad group for every five keywords

The correct answer is:

Create new ad groups with related keywords grouped together

Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?
Explanation:

Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.

Read more here: https://support.google.com/google-ads/answer/6298

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