You have a friend who has a small business, and she wants to manage her own Google Ads campaign. She has no experience with Google Ads and would like to experiment with different options. Which campaign type would you recommend to start?

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QUESTION

You have a friend who has a small business, and she wants to manage her own Google Ads campaign. She has no experience with Google Ads and would like to experiment with different options. Which campaign type would you recommend to start?

Search Network

Display Network only

Display Network with Search Select

Search Network with Display Select

The correct answer is:

Search Network

You have a friend who has a small business, and she wants to manage her own Google Ads campaign. She has no experience with Google Ads and would like to experiment with different options. Which campaign type would you recommend to start?
Explanations:

The “Search Network with Display Select” campaign type helps you reach people as they use Google search or visit sites across the web. Your ads are shown selectively on the Display Network and bidding is automated, helping you reach people who are most likely to be interested in the products and services you’re advertising.

Google recommends new advertisers start with a “Search Network with Display Select” campaign type, which offers a wide variety of potential placements for your ads.

Read more here:  https://support.google.com/adwords/answer/1704395?hl=en
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