Keyword: stay +at lake Baikal. The plus sign operator is applied. Which one of these search queries will NOT trigger this ad?

QUESTION Keyword: stay +at lake Baikal. The plus sign operator is applied. Which one of these search queries will NOT trigger this ad? family stay at lake Baikal cheap Baikal holiday stay at lake Baikal cheaply stay at lake Baikal 2017 The correct answer is: cheap Baikal holiday Explanation: We will update later. sincerely thank

Read more

Can you use your company’s logo within a Text & Image ad?

QUESTION Can you use your company’s logo within a Text & Image ad? No, it is against the rules to use company logos in Text & Image ads. Yes, you can and there are no restrictions. Yes, but only if the logo takes up no more than 20% of the whole image. The correct answer is: Yes, but only if the logo takes up no more than 20% of the whole image. Explanation: We will update later. sincerely thank

Read more

An advertiser’s ad group has desktop ads but no mobile ads. What will appear on mobile devices?

QUESTION An advertiser’s ad group has desktop ads but no mobile ads. What will appear on mobile devices? Yandex.Direct will automatically generate mobile ads based on the desktop ad’s title and text. Nothing. The ad group has no mobile ads. A regular desktop ad will appear. The correct answer is: A regular desktop ad will appear. Explanation: We will update later. sincerely thank

Read more

How do impressions for Search banners take place?

QUESTION How do impressions for Search banners take place? Based on user interests with CPM payment. For search queries that contain an entire keyword. Impressions can take place simultaneously with Text & Image ads. For search queries that contain an entire keyword with CPM payment. The correct answer is: For search queries that contain an entire keyword. Impressions can take place simultaneously with Text & Image ads. Explanation: We will update later. sincerely thank

Read more

What will happen if an advertiser uses the same keyword list in a regular search campaign and a Search banner campaign?

QUESTION What will happen if an advertiser uses the same keyword list in a regular search campaign and a Search banner campaign? Both ad types can appear simultaneously, since Search banners and regular ads participate in different auctions and do not compete with each other. The ad with the highest combined CTR, bid and quality coefficient will appear. The regular ad will appear, because they have priority over all other ad types. The correct answer is: Both ad types can

Read more

On which sites can Text & Image ads appear?

QUESTION On which sites can Text & Image ads appear? On search results pages for Yandex Search, on the sites of Yandex search partners, on content sites in the Yandex Advertising Network. On search results pages for Yandex Search, on the sites of Yandex search partners, on content sites in the Yandex Advertising Network, on sites in the Yandex Video Network. On search results pages for Yandex Search, on Yandex search partners, on content sites in the Yandex Advertising Network,

Read more

At the campaign level, a negative bid adjustment is set for women 45+ in age, but a positive bid adjustment is set for them at the ad group level. Which bid adjustment will apply?

QUESTION At the campaign level, a negative bid adjustment is set for women 45+ in age, but a positive bid adjustment is set for them at the ad group level. Which bid adjustment will apply? It is impossible to set up such adjustments. The positive bid adjustment will apply, since bid adjustments at the ad group level have priority over those at the campaign level. The negative bid adjustment will apply, since campaign level bid adjustments have priority over those

Read more

An advertiser wants to increase the reach of his ad campaign without exceeding his monthly budget. Which strategy will best help him reach this goal?

QUESTION An advertiser wants to increase the reach of his ad campaign without exceeding his monthly budget. Which strategy will best help him reach this goal? A CPA strategy with a weekly budget limitation. A manual bid management strategy. Weekly budget: maximum clicks. The correct answer is: Weekly budget: maximum clicks. Explanation: We will update later. sincerely thank

Read more
1 2 3 7