Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?

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QUESTION

Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?

For each ad group, target groups of placements with similar themes

Move automatic and managed placements into separate ad groups

Create a separate ad group for each placement

Target a broad collection of placements with a single ad group

or

Group placements with similar themes into the same ad group

Move automatic and managed placements into separate ad groups

Create a separate ad group for each placement

Group all placements together into a single ad group

The correct answer is:

Group placements with similar themes into the same ad group

Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?
Explanation:

If you want to run ads on the Display Network but only on placements you’ve hand-picked, you can do so with managed placements. For example, if you sell travel packages and want your ads to appear on a particular website or a specific page about travel, add it as a managed placement. Similar as with keywords it’s a good practice to create ad groups with similar placement themes.

Campaigns should be a collection of ad groups. Each ad group should have multiple ads that match the targeting methods you choose. For example, your ad group’s keywords and ads relate to the same theme. Or, your ad group’s placements and ads are about a specific topic. Structuring your campaigns this way also makes them easier to manage and optimize.

Read more here: https://support.google.com/adwords/answer/2549129?hl=en

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