When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

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QUESTION

When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

3-4 weeks

2 weeks

3 months

1 week

The correct answer is:

3-4 weeks

When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?
Explanation:

It’s best to start a Search Ads 360 bid strategy with a CPA, ERS, or ROAS target that matches historical (last 3- 4 weeks) performance because large differences in target ROI compared to historical performance may have an unexpected effect on spend and conversions or revenue.

Read more here: https://support.google.com/searchads/answer/7085426

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