When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?

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QUESTION

When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?

IP Exclusion

Bid adjustments

Frequency capping

Ad rotation

The correct answer is:

Bid adjustments

When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
Explanation:

Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search.

Read more here: https://support.google.com/adwords/answer/2732132

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