When creating a lead nurturing campaign, there are five steps to providing value to your prospects. The first two steps are setting goals and selecting personas. What are the last three steps for creating an effective lead nurturing campaign?

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QUESTION

When creating a lead nurturing campaign, there are five steps to providing value to your prospects. The first two steps are setting goals and selecting personas. What are the last three steps for creating an effective lead nurturing campaign?

Creating content, identifying the timeline, and measuring and improving

Identifying the timeline, measuring your content, and segmenting your contacts

Testing your content, identifying the timeline, and creating additional content

Organizing your contacts, creating content, and identifying the timeline

The correct answer is:

Creating content, identifying the timeline, and measuring and improving

When creating a lead nurturing campaign, there are five steps to providing value to your prospects. The first two steps are setting goals and selecting personas. What are the last three steps for creating an effective lead nurturing campaign?
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