What do you call words or phrases that trigger ads when they match a customer’s search query?

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QUESTION

What do you call words or phrases that trigger ads when they match a customer’s search query?

Keywords

Targeting criteria

Ad group

None of the above

The correct answer is:

Keywords

What do you call words or phrases that trigger ads when they match a customer’s search query?
Explanation: We will update later. sincerely thank

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