What feature may be used to edit custom Floodlight variable data?

QUESTION What feature may be used to edit custom Floodlight variable data? Text Editor Google Ads API Search Ads 360 API Bulksheets The correct answer is: Search Ads 360 API Explanation: Before you can use a custom Floodlight variable as a metric in a Floodlight column, you’ll need to specify in Search Ads 360 that the variable’s data type is a metric. Read more here: https://support.google.com/searchads/answer/6024745

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What occurs when auto-tagging is enabled?

QUESTION What occurs when auto-tagging is enabled? A Google click ID is appended to all landing page URLs A label is added to all Google Ads campaigns A scheduled edit is created for all Google Ads campaigns A Google Click ID is reported in the budget pacing report The correct answer is: A Google click ID is appended to all landing page URLs Explanation: Auto-tagging will attach the “Google Click Identifier” (GCLID) parameter to the URL your customers click, and

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What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?

QUESTION What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns? Landing page test Rules Placeholder keyword Business data The correct answer is: Placeholder keyword Explanation: A placeholder keyword is a keyword in a search engine account or “other” engines account that provides Search Ads 360 with the information it needs to track visits. For example, you can use a placeholder keyword to report on placements on

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What feature may be used to report on a specific Floodlight conversion?

QUESTION What feature may be used to report on a specific Floodlight conversion? Custom Metric Custom Column Custom Dimension Business data The correct answer is: Custom Column Explanation: A custom Floodlight column is a column you create to report on conversions tracked by a specific Floodlight activity or activity group. Standard Floodlight columns such as Actions and Trans report the number of actions and transactions reported by all Floodlight activities in the advertiser. Read more here: https://support.google.com/searchads/answer/6051170

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Which two column categories appear in formula columns? (select two)

QUESTION Which two column categories appear in formula columns? (select two) Select All Correct Responses Engine metrics Creation time Search impr share Conversion metrics The correct answer is: Conversion metrics Explanation: Formula columns use data from other columns in Search Ads 360 to create custom KPIs. Following are the categories appear in formula columns: Engine metrics, Search Ads 360 and Floodlight, Names and attributes, Google Ads conversions, Google Ads quality score and first page bid, Bid strategies, Budget pacing, Paid

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Which three requirements must be met to run a successful ad copy test? (select three)

QUESTION Which three requirements must be met to run a successful ad copy test? (select three) Select All Correct Responses Each ad must contain only one landing page URL Minimum number of required impressions for each ad group All keywords and engines must be paused Ads must only include one ad copy test at a time The correct answer is: Ads must only include one ad copy test at a time Explanation: To run a successful ad copy test, the

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Which two conversion sources can be reported in custom columns? (select two)

QUESTION Which two conversion sources can be reported in custom columns? (select two) Select All Correct Responses Floodlight Bing Conversion Trackers Google Ads Conversion Trackers Gemini Conversion Trackers The correct answer is: Google Ads Conversion Trackers Explanation: You can use Search Ads 360 to create and report on Google Ads conversion trackers that track conversions from the following sources: Calls from ads using call extensions or call-only ads. Calls to a Google forwarding number on your website. Clicks on a

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Which three engines are supported by the Search Ads 360 API? (select three)

QUESTION Which three engines are supported by the Search Ads 360 API? (select three) Select All Correct Responses Bing Gemini com Google Ads The correct answer is: Google Ads Explanation: following engines are supported by Search Ads 360 to create, manage, and report on campaigns for: Bing Ads Baidu Google Ads Yahoo! Gemini Yahoo Japan Read more here:  https://support.google.com/searchads/answer/6073010

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What level should be used to evaluate performance of a bid strategy?

QUESTION What level should be used to evaluate performance of a bid strategy? Bid strategy Individual ad Individual keyword Individual campaign The correct answer is: Bid strategy Explanation: Evaluating the success of a Search Ads 360 bid strategy typically involves answering two broad questions: Is performance better than manual bidding (or other automated bidding systems)? Could you get better results with different settings (higher CPA, wider min/max bid range)? While you may be tempted to start your evaluation by comparing

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What conversion data can be uploaded using bulksheets?

QUESTION What conversion data can be uploaded using bulksheets? Google Analytics goal data Google Ads conversions data Offline conversion data Custom Floodlight variable data The correct answer is: Explanation Explanation: Edit the downloaded bulksheet to do any of the following: Add a conversion that is attributed to a click ID or visit ID: This allows you to account for returns, fraud, and so forth. Add a conversion that is attributed to an ad, keyword, or product group: This is great

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Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)

QUESTION Which three features can a call-tracking partner use to send data to Search Ads 360? (select three) Campaign Manager API Bulksheets Custom Variables Search Ads 360 API The correct answer is: Search Ads 360 API Explanation: Options for uploading offline conversions yourself If you use a call-tracking service that doesn’t integrate with Search Ads 360, you can use any of these techniques to upload offline conversions: Upload from the Search Ads 360 API: If you have a computer system

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Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)

QUESTION Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two) Select All Correct Responses Set up a Custom Dimension in Google Analytics It is not possible to pass conversion attributes Set up a custom Floodlight variable in Google Tag Manager Set up a custom Floodlight variable as a dimension in Search Ads 360 The correct answer is: Set up a custom Floodlight variable as

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During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

QUESTION During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two) Decrease bidding portfolio by 1 low-performing keyword Decrease maximum bid in the bid strategy setting 40% Decrease CPA target of bid strategy 60% Increase bidding portfolio by 2 new keywords The correct answer is: Decrease CPA target of bid strategy 60% Explanation: Do nothing in the first week after you launch a Search Ads 360 bid strategy. During the

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Which three changes can a user set up using scheduled edits? (select three)

QUESTION Which three changes can a user set up using scheduled edits? (select three) Lower bids on keywords during weekends Raise bids on keywords every Monday at 7am Activate a new bid strategy Activate ads or keywords at a specific time The correct answer is: Activate ads or keywords at a specific time Explanation: If you want to automatically change a setting for more than one Search Ads 360 ad, keyword, or other item, you can schedule a one-time or

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Which two types of goals can be targeted in Bid Strategies? (select two)

QUESTION Which two types of goals can be targeted in Bid Strategies? (select two) Select All Correct Responses Conversion Profit Margin Business data Revenue The correct answer is: Revenue Explanation: Instead of manually setting bids and bid adjustments in response to changes in your advertising goals or in the overall advertising landscape, use a Search Ads 360 bid strategy to automate the process. Search Ads 360 bid strategies optimize your advertising spend across the supported search engine accounts within an

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