QUESTION Where can a saved web query be found? In the left-hand menu, click Budget Management, then Web Query In the right-hand menu, Click Advertiser Settings, then Web Query In the right-hand menu, click Attribution, then Web Query In the left-hand menu, click Downloads then Web Query The correct answer is: In the left-hand menu, click Downloads then Web Query Explanation: You can see a list of existing web queries, copy the web query URL, or remove a web query.Read more
QUESTION What permissions are needed to create an advertiser? Read-only Advertiser viewer Agency Manager Advertiser user (edit access) The correct answer is: Agency Manager Explanation: To create an advertiser in Search Ads 360, your Google account needs all of the following permissions: In Search Ads 360, you need agency manager permissions. In Campaign Manager, your user profile needs the Agency Admin role. Google accounts with multiple user profiles in Campaign Manager are not supported in Search Ads 360.If your Google account hasRead more
Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)
QUESTION Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two) Select All Correct Responses Executive reports can’t be sent to a user with no access to Search Ads 360 Deliver daily file to shared sFTP Link to a shared version of the generated report Send a downloaded PDF or Excel file The correct answer is: Send a downloaded PDF or Excel file Explanation: When you’re readyRead more
QUESTION What configuration setting eliminates duplicate conversions between advertisers? Revenue Shared Floodlight configuration Counter Action The correct answer is: Explanation: Each Search Ads 360 advertiser and its associated Campaign Manager advertiser share the same set of Floodlight settings, activities, and tags used to report conversions. This makes it possible to track conversions from both display and search advertising using a single set of tags. It also prevents cross-channel conversion funnels from counting conversions more than once (for example,Read more
QUESTION What is shown in the “Last sync” details tab? (select two) A list of campaigns modified The time that the sync occurred A list of error types The number of errors during the sync The correct answer is: The number of errors during the sync Explanation: Click the Last sync details tab to see: Number of objects (campaigns, groups, ads, and keywords) on the engine at the time of the sync. When the sync occurred. Number of errors duringRead more
When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?
QUESTION When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager? Advertiser Campaign Placement Publisher The correct answer is: Advertiser Explanation: If the advertiser doesn’t exist in your Campaign Manager account, you will need to create the advertiser first. Note that each Campaign Manager advertiser in your Campaign Manager account can be linked to only one Search Ads 360 advertiser. Learn more about the one-to-one relationship between Search Ads 360Read more
What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?
QUESTION What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets? Position Advanced Targeting Conversion Clicks The correct answer is: Advanced Targeting Explanation: An advanced targeting bid strategy addresses the needs of companies that offer a complex mix of products with varying profit margins. In particular, this technology was designed with retail, travel, and financial services in mind. However, the functionality is fully flexible and can be used in any industry.Read more
If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?
QUESTION If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords? 1 hour 6 hours 24 hours 12 hours The correct answer is: 24 hours Explanation: When you manually override the max CPC, the new max CPC will remain for 24 hours; the Search Ads 360 optimization system will not update the max CPC during this time. After 24 hours, Search Ads 360 will resume optimizing yourRead more
What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?
QUESTION What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360? Remarketing lists Search Ads 360 API Attribution Google Ads API The correct answer is: Remarketing lists Explanation: If you use Campaign Manager to manage your display advertising, you can sign into Campaign Manager and create audience lists of visitors who complete a Floodlight activity on your site. In Search Ads 360, you can see which Campaign ManagerRead more
QUESTION Which three URLs are involved in a landing page test? (select three) Select All Correct Responses Rule Experiment Control Original The correct answer is: Original Explanation: Before you get started with landing page tests, it’s helpful to establish a few terms that are used to identify the URLs in the test: The original URL that you specified when you created a keyword. This URL will not be used while the test is in progress. When you stop a test, youRead more
When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?
QUESTION When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered? 3-4 weeks 2 weeks 3 months 1 week The correct answer is: 3-4 weeks Explanation: It’s best to start a Search Ads 360 bid strategy with a CPA, ERS, or ROAS target that matches historical (last 3- 4 weeks) performance because large differences in target ROI compared to historical performance may have an unexpected effect on spend and conversions or revenue.Read more
QUESTION At which three levels can bid strategies be applied? (select three) Keyword Ad group Agency Campaign The correct answer is: Campaign Explanation: You can apply a Search Ads 360 bid strategy to campaigns and ad groups instead of having to add one biddable item at a time. This makes it easy to align all biddable items in a campaign or ad group behind a single performance goal. Read more here: https://support.google.com/searchads/answer/2973414Read more
QUESTION What is the default attribution model for Floodlight? Last Impression First interaction Last Click First Click The correct answer is: Last Click Explanation: By default, Search Ads 360 gives all credit for a conversion to the last click that leads a customer to your site. But a significant number of conversions may result from a path with several interactions—clicks on display ads as well as paid search clicks driven by shopping campaigns, generic or brand keywords, and other biddableRead more
QUESTION Campaigns can only be copied within the same engine account for which two engines? (select two) Select All Correct Responses Social Bing Ads adMarketplace Yahoo Gemini The correct answer is: Yahoo Gemini Explanation: You can copy Google Ads campaigns to other search engine accounts as well as to Google Ads accounts. Bing Ads, Yahoo! Japan, Baidu, and Yahoo! Gemini campaigns can only be copied within the same engine account. Read more here: https://support.google.com/searchads/answer/4509373Read more
QUESTION What two Floodlight activity group types can be set up? (select two) Counter Metric Sales Dimension The correct answer is: Sales Explanation: There are two types of Floodlight activities you can create: Action: Count the number of times that users have visited a particular webpage after seeing or clicking on one of your ads. These are called Counter activities in Campaign Manager Transaction: Track the number of sales made or the number of items purchased. You can also capture the totalRead more