Order the four steps used to maximize an advertisers investment in RLSA.

QUESTION Order the four steps used to maximize an advertisers investment in RLSA. 1. Start with an ‘All Visitors’ list and segment it to create relevant sub-segments 2. Apply the lists to all campaigns and ad groups 3. Adjust bids to maximize ROI 4. Evaluate results and upsell The correct answer is: 4. Evaluate results and upsell Explanation: We will update later. sincerely thank

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Which of the following allows advertisers to test out new keywords or ad copy that will serve only to specific audience members?

QUESTION Which of the following allows advertisers to test out new keywords or ad copy that will serve only to specific audience members? Bid optimizer Target and Bid (Targeting in the new AdWords experience) Bid Modifiers (Bid Management in the new AdWords experience) Bid Only (Observations in the new AdWords experience) The correct answer is: Target and Bid (Targeting in the new AdWords experience) Explanation: We will update later. sincerely thank

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Identify when it is appropriate to use target and bid for targeting in the new AdWords experience.

QUESTION Identify when it is appropriate to use target and bid for targeting in the new AdWords experience. A client wants to continue to reach all users searching for their keywords A client wants to test new keywords or direct returning users to a new landing page A client wants to target new audiences A client wants to use bid only The correct answer is: A client wants to test new keywords or direct returning users to a new landing

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What can be customized with audience signals to make the acquisition of website visitors more efficient and ensure that users who are searching are re-acquired before they visit any competitor sites?

QUESTION What can be customized with audience signals to make the acquisition of website visitors more efficient and ensure that users who are searching are re-acquired before they visit any competitor sites? Keywords All answers are correct Bids Creatives The correct answer is: All answers are correct Explanation: We will update later. sincerely thank

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Explain what “observations” are in the new AdWords experience.

QUESTION Explain what “observations” are in the new AdWords experience. Observations allow the option to adjust bids and can get reports on additional items without narrowing the reach of an ad group Observations are actually called “bid-only” in the new AdWords experience, and allows only the adjustment of bids Observations narrow the reach of an ad group to specific audiences, and get reports, with the option to adjust bids Observations allow you to see bid adjustment changes without having to access the

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RLSA lists should start with all site visitors. Further segments can follow the advertiser’s website structure, which usually groups visitors at various stages in the conversion cycle.

QUESTION RLSA lists should start with all site visitors. Further segments can follow the advertiser’s website structure, which usually groups visitors at various stages in the conversion cycle. True False The correct answer is: True Explanation: We will update later. sincerely thank

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Which Option Allows Advertisers To Use Their List In An Existing Campaign By Applying A Bid Adjustment To Modify Their Remarketing List Members?

QUESTION Which Option Allows Advertisers To Use Their List In An Existing Campaign By Applying A Bid Adjustment To Modify Their Remarketing List Members? Bid Optimizer Bid Manager Target and bid (Targeting in the new AdWords experience) Bid Only (Observations in the new AdWords experience) The correct answer is: Bid Only (Observations in the new AdWords experience) Explanation: We will update later. sincerely thank

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What is the difference between a “Success Action” and a “Proxy Action”?

QUESTION What is the difference between a “Success Action” and a “Proxy Action”? The Success Action is the primary goal for your business and the Proxy Action is the secondary that helps advance a user toward the third goals The Success Action is the most valuable in-app action for your business and the Proxy Action is highly likely going to lead to your Success Action The Proxy Action is the primary goal for your business and the Success Action is the secondary

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Identify how UAC uses Machine Learning.

QUESTION Identify how UAC uses Machine Learning. It boosts lifetime value by understanding when users make in-app purchases It targets ads precisely and controls ad exposure frequency It reduces app churn by steering users away from apps rated less than 3.8 It automatically optimizes your bids and ads for users based on data signals The correct answer is: It automatically optimizes your bids and ads for users based on data signals Explanation: We will update later. sincerely thank

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