What is the goal of the “plan” step in the sprint cycle?

QUESTION What is the goal of the “plan” step in the sprint cycle? To determine the most impactful action items to implement to get closer to the current focus metric goal. To reflect on the previous cycle. To design and develop new features for the website. To get face time with the team and the stakeholders. The correct answer is: To determine the most impactful action items to implement to get closer to the current focus metric goal. Explanation: We

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What’s the sales team’s role in content creation?

QUESTION What’s the sales team’s role in content creation? Sales should be involved in identifying the content that needs to be created but not in creating it. Sales should manage marketing’s content creation operations. Sales may be involved in the early stages of your content creation efforts, but once your sales enablement strategy is fully implemented, marketing should be able to create content without help from sales. Sales should be involved in content creation on an ongoing basis. The correct

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What is a recommended action to support Help content programming?

QUESTION What is a recommended action to support Help content programming? Model the programming schedule after another channel with a lot of subscribers. Check out Google Trends for high-volume searches in the category. Communicate the publishing schedule in the video description. Explore collaborations or cross-promotions to amplify content. The correct answer is: Check out Google Trends for high-volume searches in the category. Explanation: We will update later. sincerely thank

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What is the purpose of the 1-10 closing technique?

QUESTION What is the purpose of the 1-10 closing technique? To help the buyer define a timeline for purchasing your solution To convince the buyer to purchase your solution To help the buyer weigh the pros and cons of moving forward with your solution To qualify leads during the exploratory call The correct answer is: To help the buyer weigh the pros and cons of moving forward with your solution Explanation: We will update later. sincerely thank

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Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?

QUESTION Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible? Conservative targeting Aggressive targeting Google Analytics Ad Preview and Diagnosis tool The correct answer is: Aggressive targeting Explanation: There are two types of Targeting optimization: “conservative” and “aggressive” (known also as Display Campaign Optimizer). “Aggressive” targeting optimization relies on Google algorithms to predict, test, and optimize targeting based on your campaign’s historic data. If your campaign doesn’t have at least 15

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A goal has been set for going to the “Contacts” on a site. At 12:00 a user comes to the site, goes to the contacts pages, adds it to their bookmarks, and then closes the site. At 12:05, the user opens the site via their bookmarks. How will Yandex.Metrica record this goal information?

QUESTION A goal has been set for going to the “Contacts” on a site. At 12:00 a user comes to the site, goes to the contacts pages, adds it to their bookmarks, and then closes the site. At 12:05, the user opens the site via their bookmarks. How will Yandex.Metrica record this goal information? 2 converted sessions, with one conversion in each. 1 converted session, 1 conversion. 1 converted session, 2 conversions. The correct answer is: 1 converted session, 2

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How can a campaign be activated after creating it?

QUESTION How can a campaign be activated after creating it? Upload a campaign Structured Data File with “Live” in the status column Select the Activate dropdown for the campaign, line items, and insertion orders Submit an IO to your support agent Set the campaign’s start date to “Today” The correct answer is: Select the Activate dropdown for the campaign, line items, and insertion orders Explanation: We will update later. sincerely thank

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Which two tabs in Reporting provide access to viewability data? (select two)

QUESTION Which two tabs in Reporting provide access to viewability data? (select two) Select All Correct Responses Summary Report Builder Attribution Verification The correct answer is: Verification Explanation: Report Builder enables you to run highly customized reports that you download as spreadsheets. Verification checks your tags to make sure they are well-formed and provides quick statistics on geo-targeting and default ad rates. Verification also indicates the domains and URLs where your ads serve, and classifies your page content into categories.

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What is a key difference between reservation buying and auction buying?

QUESTION What is a key difference between reservation buying and auction buying? Reservation buying means pre-packaged lineups, while auction buying is for individual impressions. Reservation buying is done programmatically, while auction buying is done manually. Reservation buying is done manually, while auction buying is done through a Google representative. Reservation buying includes hard-to-sell inventory, while auction buying does not. The correct answer is: Reservation buying means pre-packaged lineups, while auction buying is for individual impressions. Explanation: We will update later.

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What happens if an ad has both keyword and retargeting criteria? Select the most complete answer.

QUESTION What happens if an ad has both keyword and retargeting criteria? Select the most complete answer. The highest combined CTR and CPC will trigger impressions. The criteria with the highest CPC and traffic volume will trigger impressions. The criteria with the highest CTR will trigger impressions. The correct answer is: The highest combined CTR and CPC will trigger impressions. Explanation: We will update later. sincerely thank

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Which of these is NOT considered as duplicate content:

QUESTION Which of these is NOT considered as duplicate content: Content from another page that is hidden behind an image Content published in a printed magazine as well as on a webpage Printer-only versions of web pages Content within or across domains that completely match, deliberately created to manipulate search engines The correct answer is: Content published in a printed magazine as well as on a webpage Explanation: We will update later. sincerely thank

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If you value mobile traffic over desktop, which bid adjustment should you set?

QUESTION If you value mobile traffic over desktop, which bid adjustment should you set?  A)  Increase bid adjustment for tablets  B)  Increase bid adjustment for desktop  C)  Increase bid adjustment for mobile and desktop  D)  Increase bid adjustment for mobile The correct answer is:  D)  Increase bid adjustment for mobile Explanation: If you value more mobile traffic it’s a good idea to set bid adjustments for mobile. Note, that it will include tablets also.

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What occurs when auto-tagging is enabled?

QUESTION What occurs when auto-tagging is enabled? A Google click ID is appended to all landing page URLs A label is added to all Google Ads campaigns A scheduled edit is created for all Google Ads campaigns A Google Click ID is reported in the budget pacing report The correct answer is: A Google click ID is appended to all landing page URLs Explanation: Auto-tagging will attach the “Google Click Identifier” (GCLID) parameter to the URL your customers click, and

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