Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a ‘My Videos’ stream, find the campaign video, and then select ‘___________________’.

QUESTION Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a ‘My Videos’ stream, find the campaign video, and then select ‘___________________’. YouTube Search Geo-search Playlist Create Comment Stream The correct answer is: Explanation: We will update later. sincerely thank

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How can you avoid confusing or frightening your users when creating contextual marketing?

QUESTION   How can you avoid confusing or frightening your users when creating contextual marketing? A) Make your content as friendly as possible. B) Don’t surprise your users with personalization tokens where they don’t expect them. C) Don’t worry about it – over time, internet users will get used to seeing their information. D) Don’t use generic dynamic content – make sure that the information is personal. The correct answer is: Explanation: We will update later. sincerely thank

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What is an active buyer?

QUESTION What is an active buyer? Someone who has explicitly stated their desire to buy your product Someone who is ready to buy your product Someone who is actively researching a goal or challenge Someone who has bought from you in the past and is looking to buy again The correct answer is: Someone who is actively researching a goal or challenge Explanation: We will update later. sincerely thank

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__________ is a community-building metric that refers to loyalty and advocacy for your a brand by its social media community. Some ways this metric can be measured include positive testimonials, the amount of user generated content being produced by your community, and/or or the number of third party blog posts about your brand.

QUESTION __________ is a community-building metric that refers to loyalty and advocacy for your a brand by its social media community. Some ways this metric can be measured include positive testimonials, the amount of user generated content being produced by your community, and/or or the number of third party blog posts about your brand. Community engagement Sentimentality Growth Crowd voice Brand love The correct answer is: Explanation: We will update later. sincerely thank

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Look at the image below. According to the Keyword Magic Tool’s embedded feature, Keyword Analyzer, it will be easier to get higher position in Google if you write an article using the first set of keywords.

QUESTION Look at the image below. According to the Keyword Magic Tool’s embedded feature, Keyword Analyzer, it will be easier to get higher position in Google if you write an article using the first set of keywords. False True There is not enough information to determine The correct answer is: False Explanation: We will update later. sincerely thank

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To discover and prioritize landing pages for potential improvements to the user design, you should check the:

QUESTION To discover and prioritize landing pages for potential improvements to the user design, you should check the: Landing Pages Report focusing on Bounce Rate metric All Pages Report focusing on Average Time on Page metric All Pages Report focusing on Unique Page Views metric Exit Pages Report focusing on Page Views metric The correct answer is: Landing Pages Report focusing on Bounce Rate metric Explanation: Prioritize landing pages for UX improvements: By looking at the Bounce Rate (the percentage

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Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount?

QUESTION Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount? $2.30 $1.70 $2.50 $2.00 The correct answer is: $2.30 Explanation: Max CPC is $2. After increment of 15%, it would be $2X15/100=.30 So, the final amount would

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What is used to create Smart Goals?

QUESTION What is used to create Smart Goals? Analytics Goals Remarketing audience Machine-learning algorithms Custom Reports The correct answer is: Machine-learning algorithms Explanation: Smart Goals are configured at the view level. Smart Goals use machine learning to examine dozens of signals about your website sessions to determine which of those are most likely to result in conversions. Each session is assigned a score, with the “best” sessions being translated into Smart Goals. Read more here: https://support.google.com/analytics/answer/6153083

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What could prevent Inventory Management from making changes to a campaign?

QUESTION What could prevent Inventory Management from making changes to a campaign? Edits to ad rotation settings Manual edits to campaign name or status Edits to campaign bids or bid strategies Manual edits to keyword URL templates The correct answer is: Manual edits to campaign name or status Explanation: For any item generated by a template, you can tell Search Ads 360 that you want to manage the item manually. If you change the name: The campaign template no longer

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What are the three key steps to enable accurate measurement of the user journey?

QUESTION What are the three key steps to enable accurate measurement of the user journey? Track conversions, focus on the last interaction, include all relevant data sources Choose an attribution model, connect Google Analytics and AdWords, enable remarketing Enable conversion tracking, measure everything, include all Google data sources Enable conversion tracking, measure the interactions that matter, include all relevant data sources The correct answer is: Enable conversion tracking, measure the interactions that matter, include all relevant data sources Explanation: We

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