While doing your monthly reporting you notice a decline in the open rate of your blog subscriber emails. You decide to run an experiment, but before you can run the test you need to formulate a hypothesis. All of these factors should be considered when creating your hypothesis EXCEPT:

QUESTION While doing your monthly reporting you notice a decline in the open rate of your blog subscriber emails. You decide to run an experiment, but before you can run the test you need to formulate a hypothesis. All of these factors should be considered when creating your hypothesis EXCEPT: If you will be able to test the hypothesis for a long enough period of time If you will be able to prevent database decay If you will have an

Read more

Keyword: stay +at lake Baikal. The plus sign operator is applied. Which one of these search queries will NOT trigger this ad?

QUESTION Keyword: stay +at lake Baikal. The plus sign operator is applied. Which one of these search queries will NOT trigger this ad? family stay at lake Baikal cheap Baikal holiday stay at lake Baikal cheaply stay at lake Baikal 2017 The correct answer is: cheap Baikal holiday Explanation: We will update later. sincerely thank

Read more

Why is it a best practice to set a bid for the “everything else in all products” product group?

QUESTION Why is it a best practice to set a bid for the “everything else in all products” product group? To make it easier to target a location for certain products To be able to have one products group for mobile devices To include items not part of other product groups in your campaign To control the websites on which your Product Listing Ads appear The correct answer is: To include items not part of other product groups in your

Read more

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

QUESTION Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position? Enhanced cost-per-click (ECPC) Target outranking share Target return on ad spend (ROAS) Maximize clicks The correct answer is: Target outranking share Explanation: “Target outranking share” is a type of portfolio bid strategy that automates bidding across

Read more

Which of the following is a benefit of using spreadsheets?

QUESTION Which of the following is a benefit of using spreadsheets? Vast quantities of data can be stored, sorted and analysed quickly Data can only be accessed when all users are online Valuable customer and market insights can be delivered quickly Spreadsheets are the only way to collect data and extrapolate results The correct answer is: Vast quantities of data can be stored, sorted and analysed quickly Explanation: We will update later. sincerely thank

Read more

As a new inbound salesperson, you are most excited when you are able to leverage your large network because it relates to the common connect strategy. Which ofthe following is a common connection that you can leverage?

QUESTION As a new inbound salesperson, you are most excited when you are able to leverage your large network because it relates to the common connect strategy. Which ofthe following is a common connection that you can leverage? One of your customers may refer a potential buyer   One of your fellow employees knows the potential buyer An acquaintance outside of your organization knows the potential buyer All of the above The correct answer is: Explanation: We will update later.

Read more

An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

QUESTION An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her? Shopping Ads can only appear on Google.com Shopping Ads can only appear on retail websites. Shopping ads can appear on Google Search partner websites like YouTube Shopping ads can only show on pre-roll video ads on YouTube The correct answer is: Shopping ads can appear on Google Search partner websites like YouTube Explanation: With a Shopping campaign type, you might see your

Read more

If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

QUESTION If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at? View-through rate, watch time, favorability lift, consideration lift, and brand interest lift Views, impressions, unique users, awareness lift, and ad recall lift Sales and purchase intent lift Clicks, calls, and sign-ups The correct answer is: Views, impressions, unique users, awareness lift, and ad recall lift Explanation: Once you‘ve determined your marketing goal, answering this question gets easy. Here are a few

Read more

Sharing a Custom Report will share the report configuration and data included in the report.

QUESTION Sharing a Custom Report will share the report configuration and data included in the report. True False The correct answer is: False Explanation: When you share a Custom Report, only the configuration information is shared. Your data remains private. You can read more here: https://support.google.com/analytics/answer/1326774?hl=en

Read more

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal?

QUESTION A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal? Google’s Search Network will help her target people who are more likely to download her app She can use keywords like “mobile app” to target people who are more likely to download her app Google’s Display Network includes many mobile apps where she could show her ad She can use mobile app extensions to

Read more

Does every salesperson at the client’s company needs to recognize how an inbound lead was generated?

QUESTION Does every salesperson at the client’s company needs to recognize how an inbound lead was generated?  A)  No, because inbound-generated leads sell themselves and no salesperson will ever need to interact with them. B)  Yes, because now that you’re working for the client, any lead worked by their salespeople will come from inbound marketing. C)  No, because once a contact is transferred from the inbound marketing funnel, it becomes a sales qualified lead (SQL). Salespeople dictate a lead’s value

Read more

How can you lose your claimed URL?

QUESTION How can you lose your claimed URL? Your claimed URL authorization expired from Webmaster tools You remove all data feeds from your Merchant Center account Another authorized owner of the website successfully verifies and claims your website URL Your website is updated but includes the same identifying meta tag or HTML file The correct answer is: Another authorized owner of the website successfully verifies and claims your website URL Explanation: If another authorized owner of the website successfully verifies

Read more

True or false? You can tell if an email is high-performing just by examining the content and layout.

QUESTION True or false? You can tell if an email is high-performing just by examining the content and layout. False: Only people who are certified can tell whether an email will be high-performing. False: The only way to tell whether an email will be high-performing is after it is sent. True: Once you tested what works for your contact database you will have no problem creating high-performing emails. True: An email that follows the best practices will be high-performing. The

Read more

Your client is on a very tight deadline, however, your copywriter recommends conducting user interviews to get a better understanding of the user’s pain points. Which research method would work best in the short-term for learning about users while on a tight deadline?

QUESTION Your client is on a very tight deadline, however, your copywriter recommends conducting user interviews to get a better understanding of the user’s pain points. Which research method would work best in the short-term for learning about users while on a tight deadline? Prototype user testing User testing Online chat Internal Interviews The correct answer is: Explanation: We will update later. sincerely thank

Read more
1 2 3 4 245