After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?

QUESTION After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores? Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving Create separate Shopping campaigns for desktop and mobile, budgeting the same amount for each campaign Create a separate Shopping campaign

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Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

QUESTION Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him? Reach and frequency data Cost-per-thousand-impressions (CPM) bidding Call extensions Placement targeting The correct answer is: Call extensions Explanation: The purpose of a brand engagement campaign is to build awareness of and positive associations with your company and its products and services. A customer can interact with your brand in

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How does programmatic benefit advertisers?

QUESTION How does programmatic benefit advertisers? Media is always cheaper through programmatic than through direct channels. Media is always fraud-free. All answers are correct Media is more targeted, allowing advertisers to select only the impressions they want. The correct answer is: Media is more targeted, allowing advertisers to select only the impressions they want. Explanation: We will update later. sincerely thank

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An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

QUESTION An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank? Lower bids on keywords with a low clickthrough rate (CTR) Change keyword match types from exact match to phrase match Make changes to improve the components of Quality Score Review impression share data to identify missed opportunities The correct answer is: Explanation Explanation: Having better quality components typically makes it easier and cheaper for your ads

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What does it mean to create an inbound email marketing strategy?

QUESTION What does it mean to create an inbound email marketing strategy? Develop a way to send blast email, create conversations, and close customers. Create a human, helpful, and customer-driven conversation and experience. Create a human, inbound, and holistic experience. Create a helpful, human, and lead-only driven conversation and experience. The correct answer is: Create a human, helpful, and customer-driven conversation and experience. Explanation: We will update later. sincerely thank

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What three metrics can help you assess performance?

QUESTION What three metrics can help you assess performance? Views, subtitles, revenue. Comments, views, watch time. Device, views, playback location. Geography, demographics, and watch time The correct answer is: Comments, views, watch time. Explanation: In YouTube, a channel assessment means a way of analysis that can save you time and help you plan the channel’s growth. Optimizing and growing your YouTube Channel is a never-ending process which heavily depends on your goals, audience, and on available tools. In other words, you

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Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)

QUESTION Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two) Select All Correct Responses Google Ads API Campaign Manager API Bulksheets Search Ads 360 API The correct answer is: Search Ads 360 API Explanation: Upload from a bulksheet: Enter data about conversions into a spreadsheet, and then upload the spreadsheet to Search Ads 360. Offline conversions for social and auto track engines can only be uploaded from the Search Ads

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When composing messages in Hootsuite, how would you make a rough draft of a message available with a team or team member for collaboration?

QUESTION When composing messages in Hootsuite, how would you make a rough draft of a message available with a team or team member for collaboration? Publish the message to a social network, then click ‘assign to team or colleague’. Save the message as a draft and then find it in the collaboration board with that team. Assign the message to a social network the team or team member manages, then click ‘Save Draft’. @Mention the team or team member in

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John wants to use a geo-based segment that Jane created in her Yandex.Audience account. Can John use Jane’s segment?

QUESTION John wants to use a geo-based segment that Jane created in her Yandex.Audience account. Can John use Jane’s segment? Yes, if Jane grants John access to her account in Yandex.Audience. Yes, he can. Geo-based segments are available to all advertisers. Yes, if Jane grants John access to the specific segment in Yandex.Audience. No, one segment cannot be used in multiple accounts. The correct answer is: Yes, if Jane grants John access to the specific segment in Yandex.Audience. Explanation: We will update

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Which of the following statements about Custom Funnels are true? (select three)

QUESTION Which of the following statements about Custom Funnels are true? (select three) Custom Funnels populate with historical data. Custom Funnels can consist of any number of stages. Custom Funnel stages can be based on pages or events. A single stage can consist of multiple rules. The correct answer is: A single stage can consist of multiple rules. Explanation: We will update later. sincerely thank

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To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:

QUESTION To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use: product extensions location extensions mobile extensions store visit extensions The correct answer is: location extensions Explanation: If you opt to advertise with Google search partners in your campaign network settings, your ads with location extensions can appear on partner sites. Ads with location extensions on these sites can vary in format, and they might show a

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Let’s say you have saved 10 different messages as drafts for a holiday campaign. You now need to schedule these drafts to publish, taking into account other messages that might already be scheduled. Which tool would be most effective for this task?

QUESTION Let’s say you have saved 10 different messages as drafts for a holiday campaign. You now need to schedule these drafts to publish, taking into account other messages that might already be scheduled. Which tool would be most effective for this task? Use Hootsuite’s Bulk Compose feature. Use the Hootsuite Planner to drag and drop the drafts into the most appropriate time slots. Do not schedule them which will trigger Hootsuite to automatically assign a time Use the Auto-Publisher,

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