Order the four steps used to maximize an advertisers investment in RLSA.

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QUESTION

Order the four steps used to maximize an advertisers investment in RLSA.

1. Start with an ‘All Visitors’ list and segment it to create relevant sub-segments

2. Apply the lists to all campaigns and ad groups

3. Adjust bids to maximize ROI

4. Evaluate results and upsell

The correct answer is:

4. Evaluate results and upsell

Order the four steps used to maximize an advertisers investment in RLSA.
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