Identify the definition of attribution.

QUESTION Identify the definition of attribution. Practice of determining the role that each marketing touchpoint plays in driving towards a given outcome and assigning a value to it Practice of making important decisions about where to invest budgets or focus optimizations Practice of unifying user interaction data and creating a holistic view of customer relationships Practice of developing estimates that tie online investment back to revenue goals The correct answer is: Practice of determining the role that each marketing touchpoint

Read more

Place in order the steps involved in building a data-driven attribution model for Search ads.

QUESTION Place in order the steps involved in building a data-driven attribution model for Search ads. 1. Calculate the conversion rate for a set of paths (sequences) 2. Take two paths that are similar except one keyword and compare conversion rates to determine uplift from that keyword 3. Apply the uplift to the original weighting 4. Run the calculation for all keywords in the sequence and determine wWhat percentage each keyword contributes to overall conversions The correct answer is: 4. Run the calculation for all

Read more

Why is it not advisable for an advertiser to have a tag set to conditional firing in Google Ads Conversion Tracking?

QUESTION Why is it not advisable for an advertiser to have a tag set to conditional firing in Google Ads Conversion Tracking? Conditional Firing breaks the ability to surface cross-device conversions, view-through conversions and GDN conversion lift Conditional Firing breaks the ability to assign value to a conversion, particularly as it relates to life-time value Conditional Firing can break API calls that are necessary for app tracking to work effectively with both iOS and Android Conditionally Firing a tag breaks the ability of Google Ads to

Read more

Three of the following feature statements are true about Google Tag Manager. Identify the feature that is false.

QUESTION Three of the following feature statements are true about Google Tag Manager. Identify the feature that is false. Empowers agencies – Multi-account support and user permissions mean agencies can easily use GTM to help manage clients’ tags Works with mobile – GTM can be embedded in mobile apps to enable changing app configurations on the fly Made for Google – GTM supports only Google measurement and marketing tags; third- party tags are incompatible Easy testing – GTM makes it easy to

Read more

Differentiate between measurement and attribution

QUESTION Differentiate between measurement and attribution It’s the difference between cookie-based tracking and ID-based tracking It’s the difference between counting and valuing It’s the difference between clicks and impressions data and conversions data It’s the difference between transaction reporting and revenue reporting The correct answer is: It’s the difference between counting and valuing Explanation: We will update later. sincerely thank

Read more

In a data-driven attribution model, how can an advertiser understand the impact of any given keyword in a conversion path?

QUESTION In a data-driven attribution model, how can an advertiser understand the impact of any given keyword in a conversion path? Take two paths that look exactly the same apart from one keyword; compare conversion rates to determine the uplift from that one keyword Take an AdWords campaign with at least 30 conversions in two weeks; remove the keyword in question and re-run the campaign for two weeks Take all the keywords in an AdWords account and rank them by click volume;

Read more

What can be done to make sure Active View metrics are available for a YouTube campaign?

QUESTION What can be done to make sure Active View metrics are available for a YouTube campaign? There is a simple tag-generation process that, once implemented, enables a client to get free Active View reports in AdWords Active View is integrated into both AdWords and DBM, so no tagging or trafficking is required Active View is part of the partnership with MOAT, so advertisers will need to work with them to get access to these reports Active View tags need to be

Read more
1 2 3