If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

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QUESTION

If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

Search Network with Display opt-in

Search Network

Display Network

Universal App

The correct answer is:

Search Network

If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?
Explanation:

The question says that You are already using some type of campaign for text, display and video campaign. That certainly can be only Display Campaign. Now you are being asked to choose additional campaign type for controlling the spends ads that appear when someone searches on Google.

It is surely “Search Network Only” campaign.You may get confuse with “Search Network with Display Select” but think at this aspect once that if you already have a “Display Network” campaign the creating Search Network only is better option than the “Search Network with Display Select”.

Ads in a “Search Network only” campaign appear near Google search results and other Google sites when people search for terms that are relevant to your ad’s keywords. Question is about “additional” type, there no reason to choose search network with display select as you are already using Display network.

Read more here: https://support.google.com/adwords/answer/3437721?hl=en

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