If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

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QUESTION

If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

View-through rate, watch time, favorability lift, consideration lift, and brand interest lift

Views, impressions, unique users, awareness lift, and ad recall lift

Sales and purchase intent lift

Clicks, calls, and sign-ups

The correct answer is:

Views, impressions, unique users, awareness lift, and ad recall lift

If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?
Explanation:

Once you‘ve determined your marketing goal, answering this question gets easy. Here are a few KPIs you can capture with Google’s video products and the marketing goals each can monitor.

Consideration:

View-through rate

Watch time

Favorability lift

Consideration lift

Brand interest lift

Read more here:

Open>> https://academy.exceedlms.com

Course: AdWords Video Certification

Topic: Find the right video solutions & metrics

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