What did fashion brand Burberry do to revolutionize how marketers use social media?

QUESTION What did fashion brand Burberry do to revolutionize how marketers use social media? Ran a massive Facebook campaign to advertise their brand to fans Developed a highly successful public relations campaign that used social media to share their messages Invited their fans to share photos of their trench coat Began working with a famous influencer to take over their Instagram feed The correct answer is: Invited their fans to share photos of their trench coat Explanation: We will update

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What do we mean when we say you should post an “80/20 mix” on social media?

QUESTION What do we mean when we say you should post an “80/20 mix” on social media? 20% of your social content should promote your own brand, and 80% of your social content should be anything that truly interests your audience and engages them in conversations. 80% of your social content should promote your brand, and 20% of your social content should be anything that truly interests your audience and engages them in conversations. 20% of your social content should

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When should a salesperson put forth the sales pitch in social media?

QUESTION When should a salesperson put forth the sales pitch in social media? After sufficient rapport has been built and the customer is looking for what you have to sell After a prospect follows them back on a social channel After the first casual conversation you have with the person in social media A month after you follow the prospect on social media The correct answer is: After sufficient rapport has been built and the customer is looking for what

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Why is content moderation important for user-generated campaigns?

QUESTION Why is content moderation important for user-generated campaigns? To copy the content for use on the company website and in other advertising To engage the community and reward those who go above and beyond To police any incorrect usage of brand logos and assets None of the above The correct answer is: To engage the community and reward those who go above and beyond Explanation: We will update later. sincerely thank

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What is social selling the inbound way?

QUESTION What is social selling the inbound way? When a salesperson sends a direct message to a new follower with an offer or request to go to the company’s website When a salesperson provides value by offering thoughtful content and answering questions for prospects When a salesperson follows all a prospect’s social media channels and tags them with regular product offers When a salesperson supplements their social posts with digital advertising The correct answer is: When a salesperson provides value

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