What is the main benefit of using animated GIFs in social content?

QUESTION What is the main benefit of using animated GIFs in social content? They help you make light of what would otherwise feel like serious content. They help you demonstrate complex concepts quickly and easily. They help you show how culturally in-touch you are. The correct answer is: They help you demonstrate complex concepts quickly and easily. Explanation: We will update later. sincerely thank

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Why should you be careful about monitoring competitors?

QUESTION Why should you be careful about monitoring competitors? Your competitors can tell when you’re monitoring them, and they may get offended and retaliate. It’s easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer. Competitors aren’t the only reason people don’t buy your product or service. Competitive intelligence is best used for highly competitive markets only. The correct answer is: It’s easy to get consumed with competitive intelligence and lose sight of your

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Why do stakeholders matter as you begin to develop your team structure?

QUESTION Why do stakeholders matter as you begin to develop your team structure? Stakeholders help you plan for the future. Stakeholder needs may be the same as your needs and their buy-in may help you influence senior leaders. Stakeholders help you decide if you need to develop a team to help you do social advertising. Stakeholders help you determine how social media for your company will change in the next year, three years, or five years. The correct answer is:

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What should you do to secure executive buy-in if you’re starting a social media project and don’t have a past campaign to use as a benchmark?

QUESTION What should you do to secure executive buy-in if you’re starting a social media project and don’t have a past campaign to use as a benchmark? Research the costs of agencies that can do the work. Consider industry research to back up your plan. Position your program as an experiment or pilot. Create a robust PowerPoint with statistics to back up your plan The correct answer is: Position your program as an experiment or pilot. Explanation: We will update

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Which of the following social media expenses do you want to track so you can calculate ROI on your marketing campaigns? Choose all that apply.

QUESTION Which of the following social media expenses do you want to track so you can calculate ROI on your marketing campaigns? Choose all that apply. Work hours Agency or freelance costs Social media software and services Content development expenses Advertising costs The correct answer is: Advertising costs Explanation: We will update later. sincerely thank

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What is one of the major benefits of Facebook Lead Ads?

QUESTION What is one of the major benefits of Facebook Lead Ads? Facebook will serve these ads on Pinterest in addition to Facebook. They only serve your ads to a small group of highly qualified people. The pre-filled form in Facebook makes it super easy for your audience to convert on—especially on mobile. They’re optimized for a desktop audience, which is proven to convert better than mobile users. The correct answer is: The pre-filled form in Facebook makes it super

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