What’s the sales team’s role in content creation?

QUESTION What’s the sales team’s role in content creation? Sales should be involved in identifying the content that needs to be created but not in creating it. Sales should manage marketing’s content creation operations. Sales may be involved in the early stages of your content creation efforts, but once your sales enablement strategy is fully implemented, marketing should be able to create content without help from sales. Sales should be involved in content creation on an ongoing basis. The correct

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Evaluate this hero statement: Super Veggie Juice Co. is a hero to people who want to eat healthy but don’t have the time to cook and eat vegetables.

QUESTION Evaluate this hero statement: Super Veggie Juice Co. is a hero to people who want to eat healthy but don’t have the time to cook and eat vegetables. The persona isn’t specific enough. The job to be done isn’t specific enough. Both A and B. No change needed. The correct answer is: The persona isn’t specific enough. Explanation: We will update later. sincerely thank

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Evaluate this hero statement: Groundskeeper, Inc. is a hero to property managers at mid-size property management firms who need to outsource their landscaping so they can focus their attention on taking care of their tenants.

QUESTION Evaluate this hero statement: Groundskeeper, Inc. is a hero to property managers at mid-size property management firms who need to outsource their landscaping so they can focus their attention on taking care of their tenants. The persona isn’t specific enough. The job to be done isn’t specific enough. Both A and B. No change needed. The correct answer is: No change needed. Explanation: We will update later. sincerely thank

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Evaluate this hero statement: Jepsonite Security Systems is a hero to first-time homeowners who are in the market for a security system.

QUESTION Evaluate this hero statement: Jepsonite Security Systems is a hero to first-time homeowners who are in the market for a security system. The persona isn’t specific enough. The job to be done isn’t specific enough. Both A and B. No change needed. The correct answer is: The job to be done isn’t specific enough. Explanation: We will update later. sincerely thank

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Which of the following best describes the relationship between the interview process for identifying Jobs To Be Done and the interview process for understanding personas?

QUESTION Which of the following best describes the relationship between the interview process for identifying Jobs To Be Done and the interview process for understanding personas? Persona interviews focus on understanding the sort of person you’re interviewing, while Jobs To Be Done interviews focuses on the reason they bought your product. The two processes are basically the same. The questions in the two interviews are basically the same, but persona interviews are conducted with customers, while Jobs To Be Done

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Which of the following is the BEST way to uncover the job that people hire your product to do?

QUESTION Which of the following is the BEST way to uncover the job that people hire your product to do? By interviewing individual customers. By bringing your marketing and sales teams together to brainstorm possible jobs. By sending out a survey to some of your customers. By researching similar products online. The correct answer is: By interviewing individual customers. Explanation: We will update later. sincerely thank

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Which of the following BEST describes the difference between persona interviews and Jobs to Be Done interviews?

QUESTION Which of the following BEST describes the difference between persona interviews and Jobs to Be Done interviews? Persona interviews are conversational, but Jobs to Be Done interviews are usually scripted. Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative. Persona interviews need to be repeated regularly, but Jobs to Be Done interviews only need to be done once. Persona interviews can be done in a group, but

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Which of the following is a benefit of using Jobs to Be Done?

QUESTION Which of the following is a benefit of using Jobs to Be Done? It helps you identify the products you’re indirectly competing with. It helps you identify strategic alliances with products in other industries. It helps you understand why your customers buy from you. All of the above. The correct answer is: All of the above. Explanation: We will update later. sincerely thank

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Karen just got home late from work and her kids are hungry. Which of the following BEST describes her job to be done?

QUESTION Karen just got home late from work and her kids are hungry. Which of the following BEST describes her job to be done? “It’s dinnertime and I don’t know what to make.” “I need to feed my kids a healthy meal that won’t take long to make.” “I don’t want to cook right now, but I have to.” “I just got home late from work and my kids are hungry.” The correct answer is: “I need to feed my

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When asking a customer about their shopping preferences, you want to learn all of the following EXCEPT:

QUESTION When asking a customer about their shopping preferences, you want to learn all of the following EXCEPT: What features they look for in a product like yours. What their buying process looks like. Whether or not they want to work with a salesperson. Who else is involved in their buying process. The correct answer is: What features they look for in a product like yours. Explanation: We will update later. sincerely thank

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When you ask your customers about their goals and challenges, what are you trying to figure out?

QUESTION When you ask your customers about their goals and challenges, what are you trying to figure out? How long they expect to be in their current position. How you can help them overcome their challenges and achieve their goals. What they hope your product will do. All of the above. The correct answer is: How you can help them overcome their challenges and achieve their goals. Explanation: We will update later. sincerely thank

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