What kinds of information does your marketing team likely need included in a persona?

QUESTION What kinds of information does your marketing team likely need included in a persona? The number of people represented by that persona that they need to bring to the website each month. How the persona finds answers to problems, and how they prefer to be communicated with. The persona’s first name and email address so they can be sent personalized marketing emails. The size of the target market represented by each persona. The correct answer is: How the persona finds answers to problems,

Read more

What is the relationship of funnels and flywheels to each other?

QUESTION What is the relationship of funnels and flywheels to each other? The flywheel replaces all funnels. A flywheel and a funnel represent the same basic premise. Individual funnels can be interconnected within a flywheel. Creating a flywheel is the first step in developing a robust funnel. The correct answer is: Individual funnels can be interconnected within a flywheel. Explanation: We will update later. sincerely thank

Read more

Who at your company will buyer personas most benefit?

QUESTION Who at your company will buyer personas most benefit? The marketing department, because buyer personas are primarily a marketing tool. The sales team, because buyer personas are primarily meant for qualifying leads. All customer facing teams, because a good buyer persona can provide value to marketing, sales, and services. Executive leadership, because a good buyer persona will rally the company around the leadership’s vision of the ideal customer. The correct answer is: All customer facing teams, because a good buyer persona can provide

Read more

True or false? There should be one person who is tasked with creating and maintaining your buyer personas.

QUESTION True or false? There should be one person who is tasked with creating and maintaining your buyer personas. True – Having more than one person involved in the creation process can lead to inconsistencies within a single persona. False – If one person is in charge of personas, they’repoint of view will be disproportionately represented in the personas they produce. False – Personas should be created and maintained by a cross-functional task force that operates with a flat structure where no

Read more

Which of the following best describes a buyer persona?

QUESTION Which of the following best describes a buyer persona? A description of your ideal buyer that sounds like it’s talking about an individual person but is based on aggregated information about your target market. An individual prospect that your company has identified as a good fit for your offering who will likely be receptive to outreach from your teams. A list of demographic information that correlates with an interest in buying your product. A sentiment analysis of a prospect

Read more

In the three horizon framework, what does horizon three symbolize?

QUESTION In the three horizon framework, what does horizon three symbolize? The initiatives you to take to power short-term success The initiatives you take to power mid-term success The initiatives you take to power long-term success The initiatives you choose to omit or de-prioritize The correct answer is: The initiatives you take to power long-term success Explanation: We will update later. sincerely thank

Read more

True or false? Every business exists primarily to create profits?

QUESTION True or false? Every business exists primarily to create profits? True – A business might have other goals it wants to achieve, but its leaders must be focused on profits first in order to achieve those other goals. True – A business only exists to create profits for the people it employs. False – Although most businesses have to generate profits in order to sustain themselves, every business exists to fulfill a specific purpose. False – Businesses should not

Read more

What is the three horizon framework?

QUESTION What is the three horizon framework? The three horizon framework is a way to conceptualize what your business wants to accomplish in the short-term, mid-term, and long-term. The three horizon framework is the sun’s relative position to the earth at any point of day. The three horizon framework is a way to allocate stock in your business’ investment portfolio. The three horizon framework is a performance plan that enables you to see the best and worst performers on your team. The correct

Read more

When it comes to goal setting, what are key results?

QUESTION When it comes to goal setting, what are key results? Key results are how you quantitatively benchmark and monitor how you get to the objective. Key results are how you qualitatively benchmark and monitor how you get to the objective. Key results are statements you use to benchmark the performance of every individual contributor. Key results are reports that explain how you know how your competitors are performing. The correct answer is: Key results are how you quantitatively benchmark

Read more

What is Jobs Theory?

QUESTION What is Jobs Theory? A framework for defining internal job titles and descriptions. The idea that a company should only have as many employees as it has “vital, relevant jobs” to do. A method for understanding why people buy certain products and services. A management system created by Steve Jobs. The correct answer is: A method for understanding why people buy certain products and services. Explanation: We will update later. sincerely thank

Read more

Which of the following is the best way to align a company’s employees around a single purpose?

QUESTION Which of the following is the best way to align a company’s employees around a single purpose? Defining a company culture that encourages employees to focus on fulfilling the company’s purpose. Holding regular training sessions to remind employees what the company’s purpose is and teach them what they need to do to fulfill it. Having a randomly selected employee recite the company’s purpose verbatim at the beginning of every meeting. Adding the company purpose to every employee’s email signature.

Read more

Why do the inbound principles exist?

QUESTION Why do the inbound principles exist? The principles define inbound The principles can be used instead of the methodology The principles connect the methodology with the resources of inbound The principles are aspirational goals The correct answer is: The principles connect the methodology with the resources of inbound Explanation: We will update later. sincerely thank

Read more
1 2 3 4