What is the goal of the “plan” step in the sprint cycle?

QUESTION What is the goal of the “plan” step in the sprint cycle? To determine the most impactful action items to implement to get closer to the current focus metric goal. To reflect on the previous cycle. To design and develop new features for the website. To get face time with the team and the stakeholders. The correct answer is: To determine the most impactful action items to implement to get closer to the current focus metric goal. Explanation: We

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What is the goal of the “transfer” step in the sprint cycle?

QUESTION What is the goal of the “transfer” step in the sprint cycle? To transfer onto a new software platform that’s a better fit for your needs. To help teams improve their efforts by informing them of your user learnings, and vice versa. To find complementary businesses and transfer links between websites to improve referral traffic and SEO authority. To transfer inactive users to the archive as they are no longer engaged with your marketing. The correct answer is: To

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Fill in the blanks: A sprint workshop is a _________ where _______ step(s) out of the day-to-day to collaborate and develop a set of _________ that will be ________.

QUESTION Fill in the blanks: A sprint workshop is a _________ where _______ step(s) out of the day-to-day to collaborate and develop a set of _________ that will be ________. quarterly meeting, stakeholders, guiding principles, implemented on the website that quarter. sporting event, your team, athletic events, used for team-building. focused period of time, the team, specific deliverables, tested on website users week-long event, your users, website ideas, pitched to management. The correct answer is: focused period of time, the

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Your team and the stakeholders are discussing where to run sprint workshops. In which parts of the GDD process is it common to run a sprint workshop?

QUESTION Your team and the stakeholders are discussing where to run sprint workshops. In which parts of the GDD process is it common to run a sprint workshop? During the user interviews, content creation, launch, and start of the continuous improvement stage. During the strategy kick-off, designs, sales team presentation, and the launch media press release. During the strategy kick-off, wish list brainstorming, designs, and new site launch. Sprint workshops are only run during the strategy kick-off. The correct answer

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Why is it important to focus on effective content development?

QUESTION Why is it important to focus on effective content development? Content is the core of your website and is key to driving user behavior. Content creation is often the biggest cause in delays during the redesign process. Although nice to have, effective content development should not be a primary focus. It’s more important to focus on making the website look better than your competitors’ websites. The final copy is needed before the site can be designed or developed. This

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Which statement best defines a launch pad website?

QUESTION Which statement best defines a launch pad website? A fully built website that includes all of the ideas your team and stakeholders developed in the strategy stage. A website that is built quickly by removing the majority of pages and functionality. The result is a pared-down version of your old website. An interactive prototype built in PowerPoint that can be used to gather user feedback and iterate on. Once the feedback is collected, the launch pad is turned into

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Which of the following is NOT a good way to speed up the process of building a launch pad website?

QUESTION Which of the following is NOT a good way to speed up the process of building a launch pad website? Adopt the agile process to speed up your internal efficiencies. Prioritize the 20% of the wish list items that will make 80% of the impact. Build the site as quickly as possible, regardless of quality. Develop a streamlined process to focus time where it will make the most impact. The correct answer is: Build the site as quickly as

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What is the difference between a launch pad website and a traditional website?

QUESTION What is the difference between a launch pad website and a traditional website? The end result is a fully built website for both. It’s the behind-the-scenes process involved in the launch pad site that the company and users don’t see that enables a faster launch. None of the above accurately describe why it’s hard to tell the difference. The launch pad is only seen by a small group of users during the user testing process. The rest of the

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True or false? The only way to speed up the creation of a launch pad website is to cut out the majority of the content.

QUESTION True or false? The only way to speed up the creation of a launch pad website is to cut out the majority of the content. True — most of the content on a website is not critical to the success of the site, so it is better to simplify and delete it. True — the only way to ensure a quick launch is to remove all of the content except the most important pages. False — the second way

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Fill in the blank: Running a sprint workshop is time consuming for the team, but it’s worth the time investment because: ___________.

QUESTION Fill in the blank: Running a sprint workshop is time consuming for the team, but it’s worth the time investment because: ___________. pulling everyone, including stakeholders, together for a focused time period ends up saving time by avoiding slow communication, distractions, and approval delays you can pull on the collective knowledge of a diverse group, which results in better ideas having everyone together, including stakeholders, creates better buy-in and alignment across the company All of the above The correct

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True or false? It’s important to code a marketer-friendly website.

QUESTION True or false? It’s important to code a marketer-friendly website. True — this removes bottlenecks, allows your team to move faster, and keeps developers building interesting projects versus spending their time making small updates. True — marketers love to jump into the CSS and API code to adjust and improve the code the developers created. False — the website has always been managed by IT and they always push website improvements to the top of their work list. There’s

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Imagine your boss asks you, “Why is it important that we launch the launch pad website quickly?” Which of the following statements is the best response?

QUESTION Imagine your boss asks you, “Why is it important that we launch the launch pad website quickly?” Which of the following statements is the best response? “Launch pad websites are not compatible with our ecommerce website. It’s impossible for us to cut down the number of products we sell. Therefore, we should do traditional web design with optimization after.” “The primary reason we need to launch quickly is to allow our team to shift focus from the website to

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True or false? It’s impossible to build a launch pad website for a large, enterprise website.

QUESTION True or false? It’s impossible to build a launch pad website for a large, enterprise website. True — they’re often too big to make it worthwhile to run Growth-Driven Design versus traditional web design. True — complex functions like multiple languages, ecommerce, forums, etc., make it impossible to build a launch pad website. False — it is possible. You’ll likely have to adjust your approach, and it will likely take you longer to build your initial launch pad, but

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