Which statement best describes when user research is used during Growth-Driven Design?

QUESTION Which statement best describes when user research is used during Growth-Driven Design? User research is primarily done when first kicking off a new GDD engagement to better understand your audience. User research is used throughout the entire GDD methodology, but it’s especially common during the strategy stage and the plan step of the continuous improvement stage. User research is primarily done after running an experiment that doesn’t perform like you predicted. User research is primarily done during the launch

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Why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth?

QUESTION Why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth? To boost organic SEO traffic, your team must expand the number of pages to include a page focused at every single industry topic and keyword. You can then funnel the new traffic to different departments to help them gain exposure to the website visitors. It’s easy to think of the website as a tool for the marketing team to acquire

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Why is the “value” focus area important to complete early on after launching a new launch pad or website initiative?

QUESTION Why is the “value” focus area important to complete early on after launching a new launch pad or website initiative? It’s a misconception that the value step must be completed early on. It’s actually better to implement the value focus area as late as possible in the process. The value focus area should be implemented immediately after launching a new website product to ensure your stakeholders see value in your GDD efforts and continue to fund your team. The

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What is the website performance roadmap?

QUESTION What is the website performance roadmap? A step-by-step guide for auditing and identifying improvements on your website. A milestone-based approach for determining when to build new pages or sections onto the website. A framework used by the stakeholders to determine when they should redesign a new website versus continue to optimize an existing website. A framework used by the strategist when they’re planning during the continuous improvement stage. The correct answer is: A framework used by the strategist when

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Which focus area is often worked on directly after your new launch pad website goes live?

QUESTION Which focus area is often worked on directly after your new launch pad website goes live? Usability. You ensure the website is intuitive, inviting, and easy to use to help users solve problems. Conversion rate optimization (CRO). You eliminate the friction points and reduce the number of steps in your conversion funnel. Personalization. You provide a hyper-relevant experience for each user to ensure they get the perfect experience for their needs. Harvest. You build high-impact items that are easy

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Imagine your launch pad website is now live, and you’re moving into the continuous improvement stage. Which of the following frameworks provides focus to the team, sets clear expectations, and helps track and measure progress?

QUESTION Imagine your launch pad website is now live, and you’re moving into the continuous improvement stage. Which of the following frameworks provides focus to the team, sets clear expectations, and helps track and measure progress? The stakeholder mapping document The website performance roadmap Fundamental assumptions The journey map The correct answer is: The website performance roadmap Explanation: We will update later. sincerely thank

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What is the difference between Growth-Driven Design and conversion rate optimization (CRO)?

QUESTION What is the difference between Growth-Driven Design and conversion rate optimization (CRO)? Conversion rate optimization is one of the many pieces that make up the larger Growth-Driven Design Methodology. Conversion rate optimization has a focus on the desktop experience, whereas Growth-Driven Design focuses on the mobile experience. Growth-Driven Design is what happens before you start your conversion rate optimization efforts. There is no difference, conversion rate optimization is the same as Growth-Driven Design. The correct answer is: Conversion rate

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The website performance roadmap is a framework structured into a decision tree with three levels. In what order are the three tree levels?

QUESTION The website performance roadmap is a framework structured into a decision tree with three levels. In what order are the three tree levels? Focus area, tactics, focus metric Theme, focus area, tactics Theme, focus area, experiments Theme, tactics, focus area The correct answer is: Theme, focus area, tactics Explanation: We will update later. sincerely thank

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Select the definition that best describes the “establish” theme.

QUESTION Select the definition that best describes the “establish” theme. The completion of the core strategy documents, such as the fundamental assumptions and the journey map. The organization of the initial Growth-Driven Design team, the setup of your initial tool set, and the creation of your first quarterly gameplan. The process of internal marketing within your company to showcase the new website and the impact it’s having. The core foundational activities you need to do once you’ve built something new.

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Imagine you’re trying to educate your team on the website performance roadmap. How would you best describe what a “theme” is?

QUESTION Imagine you’re trying to educate your team on the website performance roadmap. How would you best describe what a “theme” is? A process used to audit the existing website and find different search engine optimization opportunities. A directional mindset the team should use to think through building and optimizing the website. It’s used to help direct and focus the team. The branding and styling of the new website, which is often compared to competitors’ websites. A process that dictates

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Which statement best describes why it’s important to run experiments to test the action items your team is building?

QUESTION Which statement best describes why it’s important to run experiments to test the action items your team is building? Running experiments is only important once you set the “optimize” theme and your team is trying to improve your existing content. Running experiments is important to keep your team busy on documentation and critical thinking. Running experiments is important for having a structured way to learn about your users and how the business can interact with them. Running experiments is

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