You’re working on the copy for a homepage. You’re curious if the pain point and value proposition are clear and easily understood by a website visitor. Which of the following research methods would be the best to test this?

QUESTION You’re working on the copy for a homepage. You’re curious if the pain point and value proposition are clear and easily understood by a website visitor. Which of the following research methods would be the best to test this? Card Sorting Internal Team Review Five Second Test Online Chat The correct answer is: Explanation: We will update later. sincerely thank

Read more

Your client is on a very tight deadline, however, your copywriter recommends conducting user interviews to get a better understanding of the user’s pain points. Which research method would work best in the short-term for learning about users while on a tight deadline?

QUESTION Your client is on a very tight deadline, however, your copywriter recommends conducting user interviews to get a better understanding of the user’s pain points. Which research method would work best in the short-term for learning about users while on a tight deadline? Prototype user testing User testing Online chat Internal Interviews The correct answer is: Explanation: We will update later. sincerely thank

Read more

According to the training, what are the best options for testing a hypothesis on a site that has low traffic, under 3,000 visits?

QUESTION According to the training, what are the best options for testing a hypothesis on a site that has low traffic, under 3,000 visits? Testing your hypothesis is not very important unless you are a large enterprise website with millions of visitors. Run split tests even if you can’t hit statistical significance because it will still give you an answer of which variation will perform better over the long-term. First focus on driving traffic to the site in the “audience”

Read more

Imagine you just completed a group brainstorming session and have a long list of new action items on your wishlist. Which action items should you write hypothesis statements for?

QUESTION Imagine you just completed a group brainstorming session and have a long list of new action items on your wishlist. Which action items should you write hypothesis statements for? To save time and energy, you should primarily write hypothesis statements for “high impact” action items. You should write any action item that you are unsure of how to measure their impact on your goals. You should write any client suggested action items to ensure they will impact the goals

Read more

What are the first two steps when conducting a group brainstorming session?

QUESTION What are the first two steps when conducting a group brainstorming session? Warm-up activity and review goals, personas, and journey map Warm-up activity and browse the internet for inspiration Review goals, personas, and journey map and review the performance of the existing website Review previous cycle’s action items and review competitor’s websites The correct answer is: Explanation: We will update later. sincerely thank

Read more

Fill in the blank: According to the training, you should not start thinking about incorporating multivariate testing until you have a minimum of ________ coming to the site.

QUESTION Fill in the blank: According to the training, you should not start thinking about incorporating multivariate testing until you have a minimum of ________ coming to the site. 1,000-2,000 visitors 3,000-5,000 visitors 2,000-2,500 returning visitors 500K-600K unique visitors The correct answer is: Explanation: We will update later. sincerely thank

Read more

Your team is optimizing a client’s web page. This is the first time you’re focusing on this page and it receives 500 visitors each month. Your goal is to have the visitors flow from the current page you’re testing to one of your interior product pages. Your teammate suggests running an A/B test on the copy of a single call-to-action to improve click-through rate. After discussing, your team decides they need to run a multivariate test on two drastically different layouts. With the information provided, would this be a reasonable direction to pursue?

QUESTION Your team is optimizing a client’s web page. This is the first time you’re focusing on this page and it receives 500 visitors each month. Your goal is to have the visitors flow from the current page you’re testing to one of your interior product pages. Your teammate suggests running an A/B test on the copy of a single call-to-action to improve click-through rate. After discussing, your team decides they need to run a multivariate test on two drastically

Read more

According to the training, which of the following best describes your goal for running experiments?

QUESTION According to the training, which of the following best describes your goal for running experiments? If we can not test it, it is not worth investing our time into To involve as many users as possible to have the largest same size To validate your hypothesis statement To disprove your hypothesis statement The correct answer is: Explanation: We will update later. sincerely thank

Read more

According to the training, how should you determine your “strategy phase” pricing?

QUESTION According to the training, how should you determine your “strategy phase” pricing? The strategy phase should be 35% of the launch pad website cost. Do your best to guess the pricing. It does not matter if you’re accurate because you will make it back in the on-going services. Have your services team develop a standard strategy process with a set price.Then adjust according to the type and size of client and the services included in their engagement. Most clients

Read more

Can you implement Growth-Driven Design with clients who have small budgets?

QUESTION Can you implement Growth-Driven Design with clients who have small budgets? No – Small companies move too slow to support the continuous improvement cycles of Growth-Driven Design. Yes – You will only do quarterly improvement cycles which will focus on general updates and maintenance. No – You should only work with clients who have large enough budgets to ensure you’re making enough revenue to grow your agency. Yes – You will need to adjust the engagement and set the

Read more

Which of the following BEST describes the purpose of the connect call?

QUESTION Which of the following BEST describes the purpose of the connect call? Open the lines of communication with qualified leads by providing relevant and helpful information while learning more about their business. Connect with qualified leads to explain your services and see if they have any interest in working together. Find out who the decision-maker is and schedule a sales call with them. All of these are done on the connect call. The correct answer is: Explanation: We will

Read more
1 2 3 7