While doing your monthly reporting you notice a decline in the open rate of your blog subscriber emails. You decide to run an experiment, but before you can run the test you need to formulate a hypothesis. All of these factors should be considered when creating your hypothesis EXCEPT:

QUESTION While doing your monthly reporting you notice a decline in the open rate of your blog subscriber emails. You decide to run an experiment, but before you can run the test you need to formulate a hypothesis. All of these factors should be considered when creating your hypothesis EXCEPT: If you will be able to test the hypothesis for a long enough period of time If you will be able to prevent database decay If you will have an

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True or false? You can tell if an email is high-performing just by examining the content and layout.

QUESTION True or false? You can tell if an email is high-performing just by examining the content and layout. False: Only people who are certified can tell whether an email will be high-performing. False: The only way to tell whether an email will be high-performing is after it is sent. True: Once you tested what works for your contact database you will have no problem creating high-performing emails. True: An email that follows the best practices will be high-performing. The

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When you ask your coworker what they’re working on, they respond, “I’m trying to figure out the length and complexity of our lead’s buying cycles. ” Based on their response, it’s safe to assume that they’re focused on which part of lead nurturing?

QUESTION When you ask your coworker what they’re working on, they respond, “I’m trying to figure out the length and complexity of our lead’s buying cycles. ” Based on their response, it’s safe to assume that they’re focused on which part of lead nurturing? Figuring out how long a lead nurturing campaign should take to complete Writing content for a new offer Determining which buyer persona should get which lead nurturing campaign None of the above The correct answer is:

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After analyzing your most recent email send, you realize that hardly anybody opened your email. All of these factors could have impacted your open rates EXCEPT:

QUESTION After analyzing your most recent email send, you realize that hardly anybody opened your email. All of these factors could have impacted your open rates EXCEPT: A) The call-to-action B) The preview text C) The subject line D) The from name The correct answer is: A) The call-to-action Explanation: We will update later. sincerely thank

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If explicit data is information that is intentionally shared between a contact and a company, what is implicit data?

QUESTION If explicit data is information that is intentionally shared between a contact and a company, what is implicit data? Information gathered from website activity Information gathered from a form submission Information gathered from implied behavior Information gathered from user behavior The correct answer is: Information gathered from user behavior Explanation: We will update later. sincerely thank

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Which of the following is an example of a fundamental (s) of writing effective email copy Write for scalability. Use the overall inbound tone. Add preview text. Have unsubscribe links.

QUESTION Which of the following is an example of a fundamental (s) of writing effective email copy Write for scalability. Use the overall inbound tone. Add preview text. Have unsubscribe links. The correct answer is: Write for scalability. Explanation: We will update later. sincerely thank

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Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can’t send to a purchased or enriched list of contacts. You need more information about this list in order to send to them. How could you respond to your co-worker?

QUESTION Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can’t send to a purchased or enriched list of contacts. You need more information about this list in order to send to them. How could you respond to your co-worker? Do we have verifiable

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There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third?

QUESTION There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third? Understanding implicit and explicit data Sending at the right time Having buyer personas Segmenting by the buyer’s journey The correct answer is: Understanding implicit and explicit data Explanation: We will update later. sincerely thank

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True or false? The email body copy, the body design/layout, the body images, the CTA, and the email signature are all elements that can affect the open rate of your email. True False

QUESTION True or false? The email body copy, the body design/layout, the body images, the CTA, and the email signature are all elements that can affect the open rate of your email. True False The correct answer is: False Explanation: We will update later. sincerely thank

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Lead nurturing can be defined as a way to build relationships. While building these relationships, there are key benefits to your business. Lead nurturing will help you build relationships by being the ___________.

QUESTION Lead nurturing can be defined as a way to build relationships. While building these relationships, there are key benefits to your business. Lead nurturing will help you build relationships by being the ___________. timely, efficient, and targeted approach to connecting with your leads timely, effective, and targeted approach to connecting with your contacts timely, efficient, and targeted approach to connecting with your contacts timely, efficient, and segmented approach to connecting with your contacts The correct answer is: timely, efficient,

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