All of the following are ways to improve the mobile experience for a website visitor EXCEPT:

QUESTION All of the following are ways to improve the mobile experience for a website visitor EXCEPT: A) Hide any pop-up elements such as chat panes and slide-in CTAs. B) Add more links to keep the visitor engaged. C) Create a shorter version of your forms. D) Add your phone number as a click-to-call link on the homepage. The correct answer is: Explanation: We will update later. sincerely thank

Read more

Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?

QUESTION Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors? A) Segmentation by lifecycle stage B) Segmentation by organic search C) Segmentation by buyer persona D) Segmentation by paid campaign The correct answer is: Explanation: We will update later. sincerely thank

Read more

Fill in the blank: Lifecycle stages allow you to categorize your users by _______.

QUESTION Fill in the blank: Lifecycle stages allow you to categorize your users by _______. A) how far along in their decision-making process they are B) how many times they have spoken with your sales team C) how many website pages they have viewed D) how much time it will take to close a sale The correct answer is: Explanation: We will update later. sincerely thank

Read more

When segmenting by lifecycle stage, what is the first thing to decide?

QUESTION When segmenting by lifecycle stage, what is the first thing to decide? A) Decide what qualifies a user for being in each lifecycle stage. B) Decide what existing content maps to each lifecycle stage. C) Create default content to use for each lifecycle stage. D) Create smart lists to label contacts as those lifecycle stages. The correct answer is: Explanation: We will update later. sincerely thank

Read more

When a visitor’s location cannot be determined, which of the following rules is displayed?

QUESTION When a visitor’s location cannot be determined, which of the following rules is displayed? A) Your HubSpot account’s default country setting. B) The default content with no smart rules. C) The country smart rule that is closest to their approximate location. D) The first country smart rule that you created. The correct answer is: Explanation: We will update later. sincerely thank

Read more

Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the homepage that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?

QUESTION Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the homepage that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request? A) “We might add it. Let’s figure out how the personalized homepage adds value to the user’s experience on our website.” B) “We should add it because big companies like Amazon and Netflix have it.”

Read more

Your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to Generate More Leads.” She would like to add the Company Name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you respond to Jana?

QUESTION Your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to Generate More Leads.” She would like to add the Company Name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you respond to Jana? A) “It’s a good idea, but personalization tokens can’t be added to a landing page.” B) “Good idea. Let’s make sure that our forms

Read more

You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?

QUESTION You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization? A) Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual. B) If we use personalization, we’ll save money on paid advertising. C) By using personalization, we won’t have to create any new content because the user will always see fresh

Read more

Your marketing director at ABC Marketing Agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible?

QUESTION Your marketing director at ABC Marketing Agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible? No, this is not something you can personalize. Yes, when the recent conversion was in an email. Yes, but only if the lead has visited your website “recently” (past 3 months). Yes, this is possible for leads. The correct answer is: Explanation: We will update later. sincerely thank

Read more

How do personalization tokens differ from smart text created in HubSpot?

QUESTION How do personalization tokens differ from smart text created in HubSpot? A) Personalization tokens don’t require segmentation to use them. B) Personalization tokens are not indexed by search engines. C) Personalization tokens are indexed by search engines. D) Personalization tokens don’t connect to the Contacts database. The correct answer is: Explanation: We will update later. sincerely thank

Read more

Jana has offered to conduct a card-sort to help with user testing for your company’s new website. What is Jana hoping to determine with a card-sort?

QUESTION Jana has offered to conduct a card-sort to help with user testing for your company’s new website. What is Jana hoping to determine with a card-sort? A) Your site’s layout. B) The elements in your site’s footer. C) Your site’s navigation. D) Your site’s style. The correct answer is: Explanation: We will update later. sincerely thank

Read more

Which is NOT a way to ensure that the results from usability testing are consistently reliable?

QUESTION Which is NOT a way to ensure that the results from usability testing are consistently reliable? A) Record all tests so that you don’t have to rely on memory. B) Coach your users during testing so that they get to the right end goal. C) Use a script to ensure that your questions stay the same. D) Don’t hint at or imply that there is a right or wrong answer. The correct answer is: Explanation: We will update later.

Read more
1 2 3 4