You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?

QUESTION You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?  A)  Accessibility. Send the users to a more relevant page.  B)  Accessibility. Use two smart rules.  C)  Consistency. Show a shorter form of your content.  D)  Consistency. Show more images in your content. The correct answer is: Explanation:

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In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:

QUESTION In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT: A) The information is current. B) You have the information needed to be able to personalize. C) The information is accurate. D) Personalization has been enabled for the properties you’re using. The correct answer is: Explanation: We will update later. sincerely thank

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You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for?

QUESTION You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for? A) The Awareness Stage B) The Consideration Stage C) The Decision Stage D) All stages because all types of buyers visit your website. The correct answer is: Explanation: We will update later. sincerely thank

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Why is it important to map out the conversion path of a smart CTA for each segment?

QUESTION Why is it important to map out the conversion path of a smart CTA for each segment? A) To ensure you know where you’re sending each segment. B) To ensure that you’re sending each segment to a different page. C) To ensure that you’re sending each segment to the right stage in the buyer’s journey. D) To ensure that you’re sending each segment to the page with the user’s preferred The correct answer is: Explanation: We will update later.

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Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page?

QUESTION Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page? A) The referral source of the users that visit the landing page. B) The buyer’s journey stage of the users that submit the form. C) The lifecycle stage of the users that visit the landing page. D) The submission rate prior

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In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach?

QUESTION In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach? A) “Yes. There are all different lifecycle stages reading the blog, so we can maximize our readership.” B) “Yes.

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In order to begin with contextual marketing, you should determine the opportunities. Where should you start?

QUESTION In order to begin with contextual marketing, you should determine the opportunities. Where should you start? A) Emails, since they are already targeted when you send them. B) Low traffic website pages, since there’s more to gain because of the low traffic. C) Blog posts, since they are viewed by all of the different lifecycle stages. The correct answer is: Explanation: We will update later. sincerely thank

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Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?

QUESTION Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy? Determine her method for segmenting the homepage visitors. Map out the CTA conversion path for all CTAs on the homepage. Draft the content to be shown to “Copywriter Charles.” Decide what type of smart content (CTA, form,text or HTML) to add

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