Fill in the blank: When conducting a test, it should work to uncover _______________.

QUESTION Fill in the blank: When conducting a test, it should work to uncover _______________. the cost to attain a customer through this channel the amount of customers available through this channel whether or not you should be acquiring these customers All of the above The correct answer is: All of the above Explanation: We will update later. sincerely thank

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Once you’re able to quantify your metrics, what is the next step in developing a growth mindset?

QUESTION Once you’re able to quantify your metrics, what is the next step in developing a growth mindset? Create a facebook audience Select a marketing channel to focus on Start looking for weaknesses in your funnel Start looking for strengths in your funnel The correct answer is: Start looking for weaknesses in your funnel Explanation: We will update later. sincerely thank

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Fill in the blank: You had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on the content path that helped closed leads into customers. You could do this by creating a(n) ______________.

QUESTION Fill in the blank: You had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on the content path that helped closed leads into customers. You could do this by creating a(n) ______________. attribution report referrals report conversion report None of the above Developing a Growth Marketing Mentality The correct answer is: attribution report Explanation: We will update later. sincerely thank

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Your boss asks you to report on how your content campaign has contributed to his lead generation goals. What metric do you report on to demonstrate its contribution?

QUESTION Your boss asks you to report on how your content campaign has contributed to his lead generation goals. What metric do you report on to demonstrate its contribution? Social engagements Returning blog subscribers generated from your campaign Total leads generated from your campaign Increase of brand awareness The correct answer is: Total leads generated from your campaign Explanation: We will update later. sincerely thank

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Fill in the blank: All of the following are engagement signals that help you understand your content’s effectiveness, except for _______________.

QUESTION Fill in the blank: All of the following are engagement signals that help you understand your content’s effectiveness, except for _______________. likes and shares on a Facebook post sharing the thank you page to an offer someone just downloaded comments on a recent blog post email send rate The correct answer is: email send rate Explanation: We will update later. sincerely thank

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True or false? You should post the same message across all of your social channels.

QUESTION True or false? You should post the same message across all of your social channels. True, redundant messages ensure that your audience will see it and you get the highest reach. True, posting the same message will help you save time that you can use on more important initiatives. False, you should customize the message based on the platform. False, post the same message to Twitter and Facebook, but update LinkedIn as it’s more of a B2B social platform.

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You have a top-performing blog post that you want to republish. Which platforms should you republish it to?

QUESTION You have a top-performing blog post that you want to republish. Which platforms should you republish it to? Only websites that you have partnerships with as you won’t have to pay for it. As many websites as possible; the more sites the more impressions the content will receive. Only sites that are relevant to your business and industry. You shouldn’t republish content because you’ll have duplicate content issues. The correct answer is: Only websites that you have partnerships with

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