True or false? If the metrics you originally planned prove to be misaligned with what you inevitably must be reporting, it’s healthy for your agency to review your retainer with your client every 3, 6, and 9 months.

QUESTION True or false? If the metrics you originally planned prove to be misaligned with what you inevitably must be reporting, it’s healthy for your agency to review your retainer with your client every 3, 6, and 9 months.  A)  TRUE B)  FALSE The correct answer is: Explanation: We will update later. sincerely thank

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Does every salesperson at the client’s company needs to recognize how an inbound lead was generated?

QUESTION Does every salesperson at the client’s company needs to recognize how an inbound lead was generated?  A)  No, because inbound-generated leads sell themselves and no salesperson will ever need to interact with them. B)  Yes, because now that you’re working for the client, any lead worked by their salespeople will come from inbound marketing. C)  No, because once a contact is transferred from the inbound marketing funnel, it becomes a sales qualified lead (SQL). Salespeople dictate a lead’s value

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In preparation for an ROI reporting call, why is it vital to express that your agency can track how a lead arrived in a salesperson’s list?

QUESTION In preparation for an ROI reporting call, why is it vital to express that your agency can track how a lead arrived in a salesperson’s list? A.) Because all salespeople know how leads arrive in their list B.) Because you have the tools to replicate the effort on a predictable basis C.) Because the lead intelligence won’t be initially accurate, and you’ll need something to fall back on in your engagement’s first 30 days D.) A and C E.)

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True or false? If you lead your regular monthly review calls with data, the results will be clear, keeping the call focused and fostering trust with your client.

QUESTION True or false? If you lead your regular monthly review calls with data, the results will be clear, keeping the call focused and fostering trust with your client. True – because as long as the numbers support the inbound services, the picture will be clear. False – because the data from the first year is always going to be inaccurate and irrelevant to what the client bought. False – because the data alone is not enough to create a

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Can the final phase of the funnel’s overall success be determined by how well the sales qualified leads are converting into customers?

QUESTION Can the final phase of the funnel’s overall success be determined by how well the sales qualified leads are converting into customers? Yes, because once your inbound efforts provide the final result to sales, your services have been proven. No, because there are additional reports to include for assessing customer success, and bottlenecks in the marketing process. Yes, because it demonstrates how well you are nurturing the client’s leads toward the salesperson’s funnel, and that action links back to

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Fill in the blank: To maintain expectations while your client’s inbound efforts begin, it’s advisable to _____, a point reiterated through consistent ROI reporting in later calls.

QUESTION Fill in the blank: To maintain expectations while your client’s inbound efforts begin, it’s advisable to _____, a point reiterated through consistent ROI reporting in later calls. remove legacy website pages to re-focus their SEO add additional target persona to their portal make a case for expanding your services remind the client they may not see a return on inbound for a few months The correct answer is: Explanation: We will update later. sincerely thank

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How can you ensure training best practices remain consistent when making future hires in the same marketing role?

QUESTION How can you ensure training best practices remain consistent when making future hires in the same marketing role?  A.) Have the hire complete Inbound Certification through HubSpot Academy B.) Have the hire complete Inbound Sales Certification through HubSpot Academy C.) Give them materials that speak to the specific skills immediately required of them D.) A and B E.) A and C F.) All of the above The correct answer is: Explanation: We will update later. sincerely thank

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Is keeping a combination of full-time and part-time employees sustainable for agency growth?

QUESTION Is keeping a combination of full-time and part-time employees sustainable for agency growth? Yes, the best agencies can maintain up to 3 part-time contractors for certain roles and maintain quality deliverables Yes, the best agencies can maintain up to 5 part-time contractors for certain roles and maintain a cost-efficient agency No, the best agencies aspire to maintain all talent in-house, for quality reasons No, the best agencies aspire to maintain all talent in-house, it’s more cost-efficient The correct answer

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An agency is having difficulty delivering the scope of their client’s retainer. They have more than enough budget to hire a new employee in any role to address this difficulty. What role do they immediately hire for?

QUESTION An agency is having difficulty delivering the scope of their client’s retainer. They have more than enough budget to hire a new employee in any role to address this difficulty. What role do they immediately hire for? A service position, such as an account manager, to communicate with the client, and steady their expectations An experienced salesperson to help replace the difficult client An informed hire cannot be made, more time, consideration, and information is required A well-qualified developer

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True or false? Based on the example above, your agency has passed the next threshold and is going to ascend to the Platinum tier.

QUESTION True or false? Based on the example above, your agency has passed the next threshold and is going to ascend to the Platinum tier. False – Your agency has does not have the required managed MRR to reach the Platinum tier. True – Your agency is using a median of 6+ apps and sold over $3,750 in sold MRR. False – Since the dashboard only updates on a monthly basis, you don’t have enough information to know this. True

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For all Partners who have purchased a HubSpot portal for their own agency, how do you get to this screen in HubSpot? Talk to your Channel Consultant so that they can ungate you for this feature

QUESTION For all Partners who have purchased a HubSpot portal for their own agency, how do you get to this screen in HubSpot? Talk to your Channel Consultant so that they can ungate you for this feature Login to HubSpot > Go to your “Marketing Dashboard” > Click add “Partner” report Login to HubSpot > Go to your “Sales Dashboard” > Click on “Partner” in the navigation Login to HubSpot > Go to your “Partner Dashboard” Login to HubSpot >

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Your client asks for buyer persona development under the annual retainer’s ongoing monthly services. How do you respond?

QUESTION Your client asks for buyer persona development under the annual retainer’s ongoing monthly services. How do you respond? “Sounds good, but we recommend buyer persona development be an ongoing quarterly service, at most.” “As it turns out, the time for buyer persona development is budgeted as a one-time service for the annual retainer. We complete this service once per year, at most.” “As it turns out, buyer persona development is an ongoing process built into day-to-day content management, included

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