When assigning monthly hourly totals to each service in your service pack, you need to keep all of the following in mind EXCEPT:

QUESTION When assigning monthly hourly totals to each service in your service pack, you need to keep all of the following in mind EXCEPT: How many hours each individual service takes to complete. How many times a service is completed each month. All of the tasks or subtasks associated with the service. Which Hub within HubSpot each individual service aligns with. The correct answer is: Explanation: We will update later. sincerely thank

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True or false? Asking open-ended questions with a client during a negotiation encourages them to speak plainly.

QUESTION True or false? Asking open-ended questions with a client during a negotiation encourages them to speak plainly. True — questions starting with “why,” “what,” and “how” will position the client to explain their thinking and get you closer to an open, human conversation. False – because most negotiations aren’t negotiations. If you have a contract, you can be direct in your communication. True – because if the client keeps talking, they will be more reasonable in their negotiation. False

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Which of the following is NOT a step in calculating an agency’s cost to deliver?

QUESTION Which of the following is NOT a step in calculating an agency’s cost to deliver? Determine the average salary of your client-facing staff. Turn the average salary into an hourly rate. Divide the hourly rate by your profit margin. Adjust your hourly cost by layering in your team’s utilization rate. Account for overhead costs. The correct answer is: Explanation: We will update later. sincerely thank

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Which of the following is NOT a best practice for building an inbound services page on your agency’s website?

QUESTION Which of the following is NOT a best practice for building an inbound services page on your agency’s website? Organize the page for easy navigation and clarity. Tailor the language to the needs of your persona. Optimize the page around relevant terms like “inbound marketing agency” or “inbound sales consultant.” Promote your bottom-of-the-funnel offer on this page using CTAs, lead flows, and live chat. The correct answer is: Explanation: We will update later. sincerely thank

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Fill in the blanks: An agency’s _________ highlights all of its capabilities and an agency’s _________ is strategically bundled to drive maximum value for a particular customer or prospect.

QUESTION Fill in the blanks: An agency’s _________ highlights all of its capabilities and an agency’s _________ is strategically bundled to drive maximum value for a particular customer or prospect. menu of services, service pack service pack, retainer pricing menu of services, bottom-of-the-funnel offer utilization rate, profit margin The correct answer is: Explanation: We will update later. sincerely thank

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The recommended approach for an agency’s marketing campaign is to work backwards through the marketing funnel. This is accomplished by building which two content assets?

QUESTION The recommended approach for an agency’s marketing campaign is to work backwards through the marketing funnel. This is accomplished by building which two content assets? A relevant top-of-the-funnel offer and a services website page. A relevant bottom-of-the-funnel offer and a services website page. A relevant top-of-the-funnel offer and CTAs on your blog content. A relevant bottom-of-the-funnel offer and CTAs on your blog content. The correct answer is: Explanation: We will update later. sincerely thank

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True or false? During the exploratory call, it’s best to discuss budget in the beginning. It’s something that is already on your prospect’s mind, and if you’re in different budget ranges, it’s best to know at the beginning of the call.

QUESTION True or false? During the exploratory call, it’s best to discuss budget in the beginning. It’s something that is already on your prospect’s mind, and if you’re in different budget ranges, it’s best to know at the beginning of the call. True False The correct answer is: Explanation: We will update later. sincerely thank

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You’re about to close your exploratory call. Based on what you’ve learned from the prospect, they are a great fit for working with your agency and they seem excited about inbound marketing. The CEO of the company asks you to create a proposal for their team because they couldn’t all be on the call. What should you do?

QUESTION You’re about to close your exploratory call. Based on what you’ve learned from the prospect, they are a great fit for working with your agency and they seem excited about inbound marketing. The CEO of the company asks you to create a proposal for their team because they couldn’t all be on the call. What should you do? Because they seem like a good fit for your agency and for an inbound retainer, agree to create the proposal. Instead

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Establish trustThe first 60-90 days in a client–agency working relationship are often the most important. This is your chance to:

QUESTION Establish trustThe first 60-90 days in a client–agency working relationship are often the most important. This is your chance to: Ensure a flow of communication between team members on both sides Get wins as quickly as possible All of the above The correct answer is: Explanation: We will update later. sincerely thank

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In the connect call, the “give and get” helps you _______, but in the exploratory call, the “give and get” helps you _______.

QUESTION In the connect call, the “give and get” helps you _______, but in the exploratory call, the “give and get” helps you _______. address resistance, assess fit address resistance, discover goals and challenges develop a positioning statement, develop a power statement develop a positioning statement, discover goals and challenges The correct answer is: Explanation: We will update later. sincerely thank

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When looking to gather relevant business information from a prospect, all of the following are good questions to discover pain points EXCEPT:

QUESTION When looking to gather relevant business information from a prospect, all of the following are good questions to discover pain points EXCEPT: “Why do you think that is?” “What’s your plan to address it?” “What are you considering as a budget for addressing that?” “How long has that been a challenge for you?” The correct answer is: Explanation: We will update later. sincerely thank

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