When optimizing your social media profiles, be sure to provide a consistent business description across all channels. Brainstorm a handful of essential and _____________ keywords that describe your company, and incorporate them into the copy of your About sections.

QUESTION When optimizing your social media profiles, be sure to provide a consistent business description across all channels. Brainstorm a handful of essential and _____________ keywords that describe your company, and incorporate them into the copy of your About sections. Backlinked Networked Trademarked Multi-syllabic SEO-friendly The correct answer is: Explanation: We will update later. sincerely thank

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Content curation involves gathering and evaluating pieces of media from respected sources, and then sharing the most valuable gems with your audience. But modern social media professionals in larger organizations also need to gather, evaluate and share relevant content produced ___________.

QUESTION Content curation involves gathering and evaluating pieces of media from respected sources, and then sharing the most valuable gems with your audience. But modern social media professionals in larger organizations also need to gather, evaluate and share relevant content produced ___________. in previous decades in other industries within their organization by their competitors in print form none of these The correct answer is: Explanation: We will update later. sincerely thank

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______________________ are a YouTube feature that show up at the end of your video and can be used to lead visitors to a landing page once they have finished watching it.

QUESTION ______________________ are a YouTube feature that show up at the end of your video and can be used to lead visitors to a landing page once they have finished watching it. Metatags Video Cards Landing Page Re-directs Caption Files Channel Trailers The correct answer is: Explanation: We will update later. sincerely thank

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Which of the following is an examples of social media objective that could support the goal to increase awareness of a new hotel location on social channels? (PICK TWO)

QUESTION Which of the following is an examples of social media objective that could support the goal to increase awareness of a new hotel location on social channels? (PICK TWO) Experiment with 3rd Party Software Tools. Schedule 2 tweets per day for 1 month, containing beautiful images of the region around the hotel. Engage a certain number of local social media influencers to post about their experiences with the hotel in Q1. Drive a certain number of mentions of a

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The best method for determining future social media targets is to establish benchmarks. You can do this by __________________.

QUESTION The best method for determining future social media targets is to establish benchmarks. You can do this by __________________. asking competitors to share their analytics reports so that you have a frame of reference taking your organization’s net revenue and dividing it by revenue directly attributable to social media channels extrapolating data from past efforts to estimate future success summing the anticipated revenue accruing from this year’s social media objectives Upload benchmark reports from Google Analytics into your organization’s

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Scope, Process for Creating and Updating Documentation, Approvals + Operational Considerations, Social Media Policy, and Education and Training are the 5 constituent parts of what?

QUESTION Scope, Process for Creating and Updating Documentation, Approvals + Operational Considerations, Social Media Policy, and Education and Training are the 5 constituent parts of what? Social Media Objectives Social Media Policy Social Media Strategies Social Media Guidelines Social Media Governance The correct answer is: Explanation: We will update later. sincerely thank

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An example of an “earned” social media tactic:

QUESTION An example of an “earned” social media tactic: forging mutually beneficial influencer relationships generating positive conversations on social around your products or services all of the above sparking word of mouth recommendations from previous customers encouraging employees to amplify your organization’s social content on their personal social channels. The correct answer is: Explanation: We will update later. sincerely thank

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_______________would involve serving messages and content organically through your organization’s official social channels.

QUESTION _______________would involve serving messages and content organically through your organization’s official social channels. ARPU levers Owned tactics Conversion channels Top of Funnel media properties None of these All of these The correct answer is: Explanation: We will update later. sincerely thank

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Why should Social media managers should begin the budgeting process for their social marketing program well before final budget numbers are settled?

QUESTION Why should Social media managers should begin the budgeting process for their social marketing program well before final budget numbers are settled? To make the most persuasive and data-driven case possible for influencing how much will be awarded. Because there will likely be other projects that arise and it’s important to leave yourself enough time to complete a budget before the end of Q4. Because social managers are often overwhelmed with tactics and campaigns at the end of the

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Identify the order of the elements below that most accurately reflects their relationship to each other.

QUESTION Identify the order of the elements below that most accurately reflects their relationship to each other. Departmental Goals, Organizational Goals, KPIs, Social Media Goals, Social Media Objectives Social Tactics, Social Media Objectives, Social Media Goals, Departmental Goals, Organizational Goals Organizational Goals, Social Media Objectives, Social Media Goals, Social Tactics, Departmental Goals Social Media Goals, Social Media Objectives, KPIs, Organizational Goals, Departmental Goals Organization Goals, Departmental Goals, Social Media Goals, Social Media Objectives, Social Media Tactics The correct answer is:

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Which of the following best describes the element of a Crisis Management Plan that specifies all the terms, hashtags, keywords that should be continually listened for on social channels with a view to identifying external issues before they spiral into crises?

QUESTION Which of the following best describes the element of a Crisis Management Plan that specifies all the terms, hashtags, keywords that should be continually listened for on social channels with a view to identifying external issues before they spiral into crises? Brand Awareness Social Media Monitoring Strategy Social Media Listening Techniques Social Search Streams Social Surveillance Best Practices The correct answer is: Explanation: We will update later. sincerely thank

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