Which of the following can help you gain visibility in search engines?

QUESTION Which of the following can help you gain visibility in search engines? Adding relevant content that highlights the location of your business Including your address on your Twitter account Optimising your site for desktop devices only Adding a list of shops local to you on your website The correct answer is: Adding relevant content that highlights the location of your business Explanation: We will update later. sincerely thank

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When looking to attract a local audience, why it is important to optimise your website and content for mobile users?

QUESTION When looking to attract a local audience, why it is important to optimise your website and content for mobile users? Because local users tend to use their mobile devices when they’re out of the house Because mobiles will replace desktop computers Because all online users browse on mobile devices these days Because marketing for mobile is more cost effective The correct answer is: Because local users tend to use their mobile devices when they’re out of the house Explanation:

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Which three pieces of information are essential to include first in your local directory listing?

QUESTION Which three pieces of information are essential to include first in your local directory listing? Business address, website, telephone numbers Business name, business address, telephone numbers Website, telephone numbers, email address Business name, email address, website The correct answer is: Business name, business address, telephone numbers Explanation: We will update later. sincerely thank

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Which of the following is a benefit of registering your business in online local listings?

QUESTION Which of the following is a benefit of registering your business in online local listings? Discounted pricing on your search advertising campaigns Increased likelihood of being discovered through search engines More mentions on social media platforms Guaranteed sales to local customers The correct answer is: Increased likelihood of being discovered through search engines Explanation: We will update later. sincerely thank

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How can you improve a business’s visibility to people located near you geographically?

QUESTION How can you improve a business’s visibility to people located near you geographically? Translate your website into at least two more languages Offer free phone support during business hours Ensure you have good analytics on your website Make sure your phone number, address and business hours are easy to find The correct answer is: Make sure your phone number, address and business hours are easy to find Explanation: We will update later. sincerely thank

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What can conversion tracking in search help you measure?

QUESTION What can conversion tracking in search help you measure? How many transactions are completed on your site overall How many people click on your SEM ad and end up browsing your site How many people visiting your site from a search ad end up completing a purchase How many customers your ad has converted into brand ambassadors The correct answer is: How many people visiting your site from a search ad end up completing a purchase Explanation: We will

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When it comes to search ads, which description best describes ‘negative keywords’?

QUESTION When it comes to search ads, which description best describes ‘negative keywords’? Keywords with no association to your site Keywords with a poor search volume Keywords that are excluded from a campaign Keywords that are typed incorrectly The correct answer is: Keywords that are excluded from a campaign Explanation: We will update later. sincerely thank

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When expanding a business internationally, which of the following is most important to provide on your website?

QUESTION When expanding a business internationally, which of the following is most important to provide on your website? Products and delivery details in the correct currency Time and dates written in the local format Exchange rate information Free giveaways for local customers The correct answer is: Products and delivery details in the correct currency Explanation: We will update later. sincerely thank

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