To collect how many times users downloaded a product catalog, what would you set up ?

QUESTION To collect how many times users downloaded a product catalog, what would you set up ? Calculated Metrics Event Tracking Custom Report Custom Dimension The correct answer is: Event Tracking Explanation: Events are user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to track as Events. Read more here: https://support.google.com/analytics/answer/1033068

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Sharing a Custom Report will share the report configuration and data included in the report.

QUESTION Sharing a Custom Report will share the report configuration and data included in the report. True False The correct answer is: False Explanation: When you share a Custom Report, only the configuration information is shared. Your data remains private. You can read more here: https://support.google.com/analytics/answer/1326774?hl=en

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When does the tracking code send an event hit to Google Analytics?

QUESTION When does the tracking code send an event hit to Google Analytics? Every time a user performs an action with pageview tracking implemented Every time a user adds an event to their calendar Every time a user performs an action with event tracking implemented Every time a user makes a reservation The correct answer is: Every time a user performs an action with event tracking implemented Explanation: We will update later. sincerely thank

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Which reports require the activation of Advertising Features?

QUESTION Which reports require the activation of Advertising Features? Geo reports Cohort Analysis reports Real-time reports Demographics and Interests reports The correct answer is: Demographics and Interests reports Explanation: To make the Demographics and Interests data available in Analytics, you need to update Analytics to support Advertising Reporting Features and enable the Demographics and Interests reports.  When you enable Advertising Reporting Features, you allow Analytics to collect additional information from the DoubleClick cookie (web activity) and from Device Advertising IDs

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If a web page visitor clears the Analytics cookie from their browser, what will occur?

QUESTION If a web page visitor clears the Analytics cookie from their browser, what will occur? Analytics will not be able to associate user behavior data with past data collected Analytics will set a new unique ID the next time a browser loads a tracked page Analytics will set a new browser cookie the next time a browser loads a tracked page All of the above The correct answer is: All of the above Explanation: It’s important to understand that

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What data does Google Analytics prohibit collecting?

QUESTION What type of data does Google Analytics prohibit you from collecting? Personally identifable information Product SKU(s) Billing city Purchase amount The correct answer is: Personally identifable information Explanation: The Google Analytics terms of service, which all Google Analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google Analytics. PII includes any data that can be used by Google to reasonably identify an individual, including (but not limited to) names, email addresses, or billing information. Read more

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The default session timeout duration in Google Analytics is how many minutes?

QUESTION The default session timeout duration in Google Analytics is how many minutes? 10 5 20 30 The correct answer is: 30 Explanation: Sessions and campaigns end after a specific amount of time passes. By default, sessions end after 30 minutes of inactivity and campaigns end after six months. You can change the settings so sessions and campaigns end after the specified amount of time has passed. Read more here: https://support.google.com/analytics/answer/2795871

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What report compares metrics based on user acquisition date over a series of weeks?

QUESTION What report compares metrics based on user acquisition date over a series of weeks? Users Flow report Active Users report Cohort Analysis User Explorer report The correct answer is: Cohort Analysis Explanation: Cohort analysis helps you understand the behavior of component groups of users apart from your user population as a whole. Examples of how you can use cohort analysis include to see how the behavior and performance of individual. Read more here: https://support.google.com/analytics/answer/6158745

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What filter would only include data from a campaign titled “Back to School” in Campaign reports?

QUESTION What filter would only include data from a campaign titled “Back to School” in Campaign reports? Custom Include filter with field “Campaign Name” and pattern “back to school” Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include” Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school” Custom Include filter with field “Page Title” and pattern “back to school” The correct answer is: Custom Include filter with

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What campaigns require manual tags on destination URLs for tracking?

QUESTION What campaigns require manual tags on destination URLs for tracking? None of the above AdWords campaigns Email campaigns AdWords and email campaigns The correct answer is: Email campaigns Explanation: By adding campaign parameters to your URLs, you can identify the campaigns that send traffic to your site. When a user clicks a referral link, these parameters are sent to Analytics, so you can see the effectiveness of each campaign in your reports. Google Adwords gives you an option to

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When does the Analytics tracking code send a pageview hit to Google Analytics?

QUESTION When does the Analytics tracking code send a pageview hit to Google Analytics? Every time a user loads a webpage with embedded tracking code Every time a user adds an item to an online shopping cart Every time a user clicks a video on a website Every time a user searches on a website The correct answer is: Every time a user loads a webpage with embedded tracking code Explanation: A pageview is defined as a view of a

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Which default traffic source dimensions does Google Analytics report for each website visitor?

QUESTION Which default traffic source dimensions does Google Analytics report for each website visitor? Source and Medium Campaign and Ad Content Campaign and Medium Source, Medium, Campaign, and Ad Content The correct answer is: Source and Medium Explanation: Source/Medium is a dimension that combines the dimensions Source and Medium. Examples of Source/Medium include google/organic, example.com/referral, and newsletter9-2014/email. In Google Analytics, every website visitor has a corresponding source and medium. For example, google/organic, example.com/referral, and newsletter1/email. Source and Medium are default source

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