Which kinds of hits does Google Analytics track?

QUESTION Which kinds of hits does Google Analytics track? Ecommerce-tracking hit Page-tracking hit Event-tracking hit All of the above The correct answer is: All of the above Explanation: An interaction that results in data being sent to Analytics. Common hit types include page tracking hits, event tracking hits, and ecommerce hits. Each time the tracking code is triggered by a user’s behavior (for example, user loads a page on a website or a screen in a mobile app), Analytics records

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To increase the speed at which Google Analytics compiles reports, what action could be taken?

QUESTION To increase the speed at which Google Analytics compiles reports, what action could be taken? Remove any filters you have added to the view Choose “Faster response” in the sampling pulldown menu Choose “Greater precision” in the sampling pulldown menu Remove any Secondary Dimensions you have added to the report The correct answer is: Choose “Faster response” in the sampling pulldown menu Explanation: At the top of the report, below the date range selector, select Faster response, less precision

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What model represents the hierarchical structure of a Google Analytics account?

QUESTION What model represents the hierarchical structure of a Google Analytics account? Property > Account > View Account > Property > View View > Account > Property Account > View > Property The correct answer is: Account > Property > View Explanation: An account is your access point for Analytics, and the top-most level of organization. One or more Analytics accounts can belong to an organization. Read more here: https://support.google.com/analytics/answer/1009618

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Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

QUESTION Which metric reports on how often a channel contributes to a conversion prior to last-click attribution? Assisted conversion Primary conversion Last-click attribution Second-to-last-click attribution The correct answer is: Assisted conversion Explanation: Assist interaction is any interaction that is on the conversion path but is not the last interaction. If a channel appears anywhere—except as the final interaction—on a conversion path, it is considered an assist for that conversion. The higher these numbers, the more important the assist role of

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What feature is required to collect the number of comments users posted to a web page?

QUESTION What feature is required to collect the number of comments users posted to a web page? Custom Dimension Calculated Metric Custom Channel Groupings Custom Metric The correct answer is: Custom Metric Explanation: custom metrics can produce more flexible and more readable custom reports and as such are a convenient way to track your most important metrics. Read more here: https://support.google.com/analytics/answer/2709828?hl=en#example-metrics

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What is a “dimension” in Google Analytics?

QUESTION What is a “dimension” in Google Analytics? A comparison of data between two date ranges. A report that offers information about your audience. An attribute of a data set that can be organized for better analysis. The total amount of revenue a business has made in a given date range. The correct answer is: An attribute of a data set that can be organized for better analysis. Explanation: Dimensions are attributes of your data. For example, the dimension City

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If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

QUESTION If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count? 3 2 6 1 The correct answer is: Explanation: We will update later. sincerely thank

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Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

QUESTION Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions? Ecommerce reports Goals reports Acquisition reports Multi-Channel Funnel reports The correct answer is: Multi-Channel Funnel reports Explanation: By default, the channel labels that you see in Multi-Channel Funnels reports (Paid Search, Organic Search, Social Network, etc.) are defined as part of the MCF Channel Grouping. If you have specific analysis requirements, you may wish to create your own Custom Channel Grouping(s), each with its own

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What feature can join offline business systems data with online data collected by Google Analytics?

QUESTION What feature can join offline business systems data with online data collected by Google Analytics? AdWords Linking Data import User ID Goal tracking The correct answer is: Data import Explanation: Data Import lets you join the data generated by your offline business systems with the online data collected by Analytics. This can help you organize, analyze and act upon this unified data view in ways that are better aligned with your specific and unique business needs. For example, as

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What is not a filter setting for data in views?

QUESTION What is not a filter setting for data in views? Include Restore Exclude Modify The correct answer is: Restore Explanation: Use filters to limit or modify the data in a view. For example, you can use filters to exclude traffic from particular IP addresses, include only data from specific subdomains or directories, or convert dynamic page URLs to readable text strings. In Google Analytics, you can use filters to limit or modify the data in a view. For example,

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What channel is not included in the default Channels report?

QUESTION What channel is not included in the default Channels report? Direct Display Device Organic Search The correct answer is: Device Explanation: The default system channel definitions reflect Analytics’ current view of what constitutes each channel in the Default Channel Grouping. Default channels are Direct, Organic Search, Social, Email, Affiliates, Referral, Paid Search, Other Advertising and Display. Read more here: https://support.google.com/analytics/answer/3297892

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Segments will not allow you to do what?

QUESTION Segments will not allow you to do what? Create subsets of sessions or users Permanently alter data Build custom Remarketing lists Isolate and analyze data The correct answer is: Permanently alter data Explanation: A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city. Another segment might be users who purchase a particular line of products or who visit a specific part

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Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

QUESTION Where should the Analytics tracking code be placed in the HTML of a webpage for data collection? Just before the closing </body> tag Just after the opening <head> tag Just before the closing </head> tag Just after the opening <body> tag or Just before the closing </body> tag of your website Just after the opening <body> tag of your website Just before the closing </head> tag of your website Just after the opening <head> tag of your website The

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