If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

QUESTION If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at? View-through rate, watch time, favorability lift, consideration lift, and brand interest lift Views, impressions, unique users, awareness lift, and ad recall lift Sales and purchase intent lift Clicks, calls, and sign-ups The correct answer is: Views, impressions, unique users, awareness lift, and ad recall lift Explanation: Once you‘ve determined your marketing goal, answering this question gets easy. Here are a few

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If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

QUESTION If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at? View-through rate, watch time, favorability lift, consideration lift, and brand interest lift Views, impressions, unique users, awareness lift, and ad recall lift Clicks, calls, and sign-ups Sales and purchase intent lift The correct answer is: Views, impressions, unique users, awareness lift, and ad recall lift Explanation: Once you‘ve determined your marketing goal, answering this question gets easy. Here are a few

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Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

QUESTION Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action? His company’s brand name A direct call-to-action (CTA) His company logo Background music The correct answer is: A direct call-to-action (CTA) Explanation: Qualities of CTA overlays: Available on TrueView Video discovery and in-stream video ads on YouTube — at no extra cost Can increase viewer engagement and

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An advertiser is charged for viewing a TrueView in-display ad when someone: 2

QUESTION An advertiser is charged for viewing a TrueView in-display ad when someone: shares the ad clicks and views the first frame of the ad watches the entire ad watches a TrueView in-stream ad after watching a TrueView in-display ad The correct answer is: clicks and views the first frame of the ad Explanation: Your ad consists of a thumbnail image from your video with some text. While the exact size and appearance of the ad may vary depending on

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Where would a call-to-action (CTA) overlay show?

QUESTION Where would a call-to-action (CTA) overlay show? All of the listed answers are correct On TrueView in-display ads On videos on your channel On embedded videos The correct answer is: On TrueView in-display ads Explanation: Call-to-action overlays are eligible to show on any TrueView video ad on YouTube.They’re associated with the video instead of the ad, call-to-action overlays will show whether your video is triggered through an ad or an organic (unpaid) view. Read more here: https://support.google.com/partners/answer/3013684?hl=en

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Which of these formats can be booked cross-screen (mobile and desktop)?

QUESTION Which of these formats can be booked cross-screen (mobile and desktop)? Rich Media Custom Mastheads Video Mastheads Rich Media Layouts Mastheads Video Media Layout Mastheads The correct answer is: Video Mastheads Explanations: The YouTube Masthead is a customizable 970×250 ad that runs on the top of the desktop YouTube homepage for 24 hours. They can be booked “cross-screen” Google offers a variety of video formats to meet advertisers’ brand needs. These run seamlessly cross-screen: Video Masthead — Including optional

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Which devices can an advertiser target with a mobile video masthead?

QUESTION Which devices can an advertiser target with a mobile video masthead? Android only Both mobile and tablets Mobile only Tablets only The correct answer is: Both mobile and tablets Explanation: Similar to the desktop video Masthead, the mobile video Masthead is a native video-based ad format that only requires a YouTube video to create, and appears on the YouTube homepage on mobile and tablet devices. This includes Android and iOS mobile apps as well as m.youtube.com for smartphone and

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What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?

QUESTION What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience? You can tell a personal brand story. You can set up a video campaign in just a few minutes. You can reach a targeted audience on YouTube and with partners across the Google Display Network. You can measure your success using the powerful video performance tools AdWords Video Analytics and YouTube Analytics. The correct answer

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What does average view frequency measure?

QUESTION What does average view frequency measure? All of the listed answers are incorrect The average number of times people have viewed the ad The average number of channel views The average view rate for the ad The correct answer is: The average number of times people have viewed the ad Explanation: The typical number of times that someone viewed your ad over a given time period. For example, if your video ad’s average view frequency is 1.49, it means

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How can an advertiser calculate the view rate of a video campaign?

QUESTION How can an advertiser calculate the view rate of a video campaign? By looking at the percentage of viewers who watched the video until the last quartile By dividing the number of views by the number of impressions By dividing the number of impressions by the number of clicks By dividing the number of clicks by the number of views The correct answer is: By dividing the number of views by the number of impressions Explanation: View rate shows

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Cards are a great way to increase engagement with your video ad or brand. Where do you create cards?

QUESTION Cards are a great way to increase engagement with your video ad or brand. Where do you create cards? Bumper ads Google Ads YouTube Google Preferred The correct answer is: YouTube Explanation: Cards are created in YouTube and show on a per-video basis, on both desktops and mobile devices. You can provide a final URL from a list of eligible sites and, depending on the card type, customize an image, title, and call-to-action text. Read more here: https://support.google.com/youtube/answer/150471

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True or False: To get full access to YouTube Analytics, you need to link your Google Ads and YouTube accounts.

QUESTION True or False: To get full access to YouTube Analytics, you need to link your Google Ads and YouTube accounts. True False The correct answer is: True Explanation: By linking a YouTube channel to an AdWords account, you can access additional video view statistics, call-to-action (CTA) overlays, and remarketing and engagement statistics such as earned views. Read more here: https://support.google.com/adwords/answer/3063482?hl=en

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What’s the view rate of a Google Ads campaign that shows 10,000 impressions, 900 views, and 300 clicks?

QUESTION What’s the view rate of a Google Ads campaign that shows 10,000 impressions, 900 views, and 300 clicks? 0.2 0.11 0.09 0.02 The correct answer is: 0.09 Explanation: View rate shows you the number of views or engagements your video ad receives divided by the number of times your ad is shown (video and thumbnail impressions). Read more here: https://support.google.com/adwords/answer/2375431?hl=en

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With YouTube Analytics, you can track metrics on:

QUESTION With YouTube Analytics, you can track metrics on: YouTube session length cost-per-channel visit playback locations TrueView ad skip rates The correct answer is: playback locations Explanation: The Playback locations report shows the pages or sites that your videos are being viewed on. Read more here: https://support.google.com/youtube/answer/1714546?hl=en You can monitor the performance of your channel and videos with up-to-date metrics and reports in YouTube Analytics. There’s a ton of data available in different reports, like the Watch time, Traffic sources,

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If someone clicks a TrueView video discovery ad, where do they land?

QUESTION If someone clicks a TrueView video discovery ad, where do they land? The video on the YouTube watch page or advertiser’s channel The advertiser’s YouTube Masthead The advertiser’s website The ad’s destination URL The correct answer is: The video on the YouTube watch page or advertiser’s channel Explanation: Discovery ads always serve one purpose — to encourage users to click and watch. To encourage those behaviors, these ads rely on clever repurposing of two creative elements: the thumbnail and

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