What is a key difference between reservation buying and auction buying?

QUESTION What is a key difference between reservation buying and auction buying? Reservation buying means pre-packaged lineups, while auction buying is for individual impressions. Reservation buying is done programmatically, while auction buying is done manually. Reservation buying is done manually, while auction buying is done through a Google representative. Reservation buying includes hard-to-sell inventory, while auction buying does not. The correct answer is: Reservation buying means pre-packaged lineups, while auction buying is for individual impressions. Explanation: We will update later.

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Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

QUESTION Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness? The targeting options that were used Clickthrough rate (CTR) and cost-per-click (CPC) View rate and cost-per-click (CPC) View rate, cost-per-view (CPV), and follow-on views The correct answer is: View rate, cost-per-view (CPV), and follow-on views Explanation: So, you’ve uploaded your videos to YouTube, and have been running your TrueView campaign for a while. Video ads provide a range of viewer actions that can

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What do earned actions measure?

QUESTION What do earned actions measure? Earned views, earned comments, and earned likes Earned conversions Earned visits to the website and earned comments Earned visits to the website earned views, and earned comments The correct answer is: Earned views, earned comments, and earned likes Explanation: Earned actions happen when a viewer watches a video ad and then takes a related action on YouTube. The following are different types of earned actions: Earned views increment if a YouTube viewer watches subsequent

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Video remarketing is a way to optimize:

QUESTION Video remarketing is a way to optimize: conversions video campaigns cost-per-view (CPV) bidding strategies bidding strategies The correct answer is: video campaigns Explanation: You can show personalized ads to millions of viewers across YouTube and video partner sites, based on their past interactions with your videos or YouTube channel. This is known as “video remarketing.” By reinforcing your message with people who have already seen your videos or channel, you’re more likely to succeed in increasing your return on

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In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?

QUESTION In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time? Fine tune her target audience Shorten the video ad’s duration Add a call-to-action (CTA) overlay Rotate two or three different video ads The correct answer is: Add a call-to-action (CTA) overlay Explanation: We will update later. sincerely thank

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Which ad rotation option can’t be used for video campaigns?

QUESTION Which ad rotation option can’t be used for video campaigns? Rotate evenly Optimize for clicks Optimize for conversions Optimize for views The correct answer is: Optimize for clicks Explanation: You can use the ad delivery setting to specify how often we deliver your active ads in relation to one another within an ad group. For example, you can optimize your ads for views, conversions, or rotate them evenly. With the ad delivery setting, you can also set a frequency

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You can see average video-view duration metrics in the:

QUESTION You can see average video-view duration metrics in the: A) Google Analytics B) the “Audience retention” tab in YouTube Analytics C) reports in AdWords D) the “Campaigns” tab in AdWords The correct answer is: B) the “Audience retention” tab in YouTube Analytics Explanation: You can use the Audience retention report to get an overall measure of how well your video keeps its audience. Use the report to see: Average view duration for all videos on your channel Top videos

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Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within AdWords to start a video remarketing campaign?

QUESTION Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within AdWords to start a video remarketing campaign? Select the viewer actions he wants to target for his list Set the membership duration to Open to ensure he captures all users for an open ended period of time, even new ones Add the remarketing list to his campaign Link his current AdWords

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The standard companion banner size for TrueView in-stream ads on YouTube is:

QUESTION The standard companion banner size for TrueView in-stream ads on YouTube is: 300×80 300×600 300×60 300×250 The correct answer is: 300×60 Explanations: 300×60 is a standard companion size for TrueView ads on YouTube. Source Companion banners are optional image banner ads that appear on the top right corner of the watch page for the duration of the content video. When an in-stream video ad ends (or is skipped) the companion banner remains on the YouTube page and the user

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The most effective way to control the number of times someone sees an ad is by:

QUESTION The most effective way to control the number of times someone sees an ad is by: Monitoring audience retention metrics with YouTube Analytics Setting a lower cost-per-view (CPV) bid at the target group level Lowering bidding levels Setting a frequency cap The correct answer is: Setting a frequency cap Explanation: Frequency is the average number of times a unique user sees your ad in a position of “1” over a given time period. Use frequency capping to help control

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What is Google’s programmatic buying platform?

QUESTION What is Google’s programmatic buying platform? AdWords Google Analytics DoubleClick Bid Manager YouTube The correct answer is: DoubleClick Bid Manager Explanation: DoubleClick Bid Manager is a next-generation demand-side platform (DSP) from Google. Built on Google’s global infrastructure and fully integrated in DoubleClick Digital Marketing, DoubleClick Bid Manager re-imagines programmatic buying to enable agencies and marketers to buy display media more effectively and efficiently from a single platform across exchanges in real time. Read more here: https://www.thinkwithgoogle.com/intl/en-apac/tools-research/programmatic/doubleclick-digital-marketing-platform/

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What can you use to connect with people based on their purchase intent?

QUESTION What can you use to connect with people based on their purchase intent? Similar audiences Google’s in-market audiences Custom affinity audiences Customer Match The correct answer is: Google’s in-market audiences Explanation: These audiences are designed for advertisers focused on getting conversions from likely buyers. In-market audiences can help drive remarketing performance and reach consumers close to completing a purchase. Read more here: https://support.google.com/adwords/answer/2497941

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The best way to reserve an ad is to:

QUESTION The best way to reserve an ad is to: A) Create a reservation campaign in AdWords B) Contact a Google sales representative C) Create a standard video campaign D) Enter specifications on the “Reservation” tab The correct answer is: B) Contact a Google sales representative Explanations: You can contact Google representative concerning custom thumbnails for video ads or ad reservations for example. Source As an advertiser or ad agency, you can buy placements on a reservation basis-instead of through

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