Why is it a best practice to set a bid for the “everything else in all products” product group?

QUESTION Why is it a best practice to set a bid for the “everything else in all products” product group? To make it easier to target a location for certain products To be able to have one products group for mobile devices To include items not part of other product groups in your campaign To control the websites on which your Product Listing Ads appear The correct answer is: To include items not part of other product groups in your

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How can you lose your claimed URL?

QUESTION How can you lose your claimed URL? Your claimed URL authorization expired from Webmaster tools You remove all data feeds from your Merchant Center account Another authorized owner of the website successfully verifies and claims your website URL Your website is updated but includes the same identifying meta tag or HTML file The correct answer is: Another authorized owner of the website successfully verifies and claims your website URL Explanation: If another authorized owner of the website successfully verifies

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Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:

QUESTION Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should: run an Auction insights report set up conversion tracking use enhanced cost-per-click (ECPC) bidding run an Ad performance report The correct answer is: set up conversion tracking Explanation: Conversion tracking is a free tool that shows you what happens after a customer clicks on your ads — whether they purchased a product, signed up for your newsletter, called

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Campaign priorities determine your bids according to which rule:

QUESTION Campaign priorities determine your bids according to which rule: the highest priority campaign will bid, unless a lower priority bid is high enough if the highest priority campaign is out of budget, the lower priority campaign bids if the highest priority campaign is out of budget, lower priority budget is added to bids if you have multiple campaigns with the same bid, the lowest necessary bid will be used The correct answer is: if the highest priority campaign is

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To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:

QUESTION To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should: enable local products in her shopping campaign and set up a product filter for “local” set up multichannel ads to direct customers to her online or local store subdivide her product inventory and set different bids for her local and online only ads begin the local inventory ads implementation process and complete the required steps The

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What should Kevin take into account when optimizing the title attribute for his new line of surfboards?

QUESTION What should Kevin take into account when optimizing the title attribute for his new line of surfboards? Include relevant attributes in the title such as brand, size, and color Include the location of his retail store Include the board style name only Use special characters such as exclamation points or all caps The correct answer is: Include relevant attributes in the title such as brand, size, and color Explanation: Title will help connect your product with a user’s search

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You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?

QUESTION You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance? Compare 2 models to see if the campaign is undervalued on a last-click basis Compare 2 models to see if the campaign is undervalued on a first-click basis Compare 2 models to decide whether

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How should Chris estimate how a different bid amount would impact his store’s online traffic?

QUESTION How should Chris estimate how a different bid amount would impact his store’s online traffic? Check the “Diagnostics” tab in Google Merchant Center Review the benchmark cost-per-click (CPC) information in AdWords Use the Bid Simulator tool Download campaign performance data The correct answer is: Use the Bid Simulator tool Explanation: Want to increase or decrease your bids for your Shopping campaign, but not sure how it would affect your performance? The Bid Simulator can help bring clarity to how

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An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the:

QUESTION An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the: path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phone path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone cross-device attribution reports to see if

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Google Merchant Center is used for:

QUESTION Google Merchant Center is used for: Setting up campaign bidding priorities Managing conversion tracking Editing your Shopping campaign’s product groups Uploading product data feeds or Host website images Manage bidding for Shopping campaigns Submit product information Monitor the performance of Shopping campaigns The correct answer is: Submit product information Explanation: Google Merchant Center is a tool that helps you upload your store and product data to Google and make it available to Google Shopping and other Google services. Source

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To prevent your Shopping ads from appearing for certain search terms, you would:

QUESTION To prevent your Shopping ads from appearing for certain search terms, you would: add negative keywords to your campaign or ad group remove the related search terms from your product titles in your product data remove products from your product data put shorter descriptions in your product data The correct answer is: add negative keywords to your campaign or ad group Explanation: While Shopping campaigns don’t use keywords to target your ads, you can use negative keywords to help

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Which devices can Shopping ads appear on?

QUESTION Which devices can Shopping ads appear on? Tablets, mobile phones, and desktops Mobile phones Tablets and desktops Mobile phones and desktops The correct answer is: Tablets, mobile phones, and desktops Explanation: Of course shopping ads can appear on tablets, mobile and desktops. Just note that shopping ads are still not available in all countries. http://insights.marinsoftware.com/category/product-listing-ads-pla/

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You should use multiple ad groups when you want to:

QUESTION You should use multiple ad groups when you want to: Set a different priority on bidding within the same Shopping campaign Target a different country within the same Shopping campaign Link products from a different Merchant Center account Use a different bid modifier for products in the same Shopping campaign The correct answer is: Use a different bid modifier for products in the same Shopping campaign Explanations: Dividing your products into groups lets you set different bids in the

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Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications. What does she need to fix in order for her ads to show?

QUESTION Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications. What does she need to fix in order for her ads to show? Only the errors Only the warnings The warnings and errors All of the errors, warnings, and notifications The correct answer is: Only the errors Explanation: She need to fix Only the errors in order for her ads to show. Error: This refers to reviews that did not process successfully and

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Product groups are eligible for the Bid Simulator:

QUESTION Product groups are eligible for the Bid Simulator: Anytime after a product group is created in a Shopping campaign Once a budget cap has been reached for a product group Once the average cost-per-click (avg. CPC) is close to the maximum cost-per-click (max. CPC) bid When Product Listing Ads have been included in enough auctions or accrued enough impressions The correct answer is: When Product Listing Ads have been included in enough auctions or accrued enough impressions Explanations: The

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