Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?

QUESTION Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group? A bid of zero A bid that’s the average of the subdivisions Continue subdividing until there are no products in this group A bid lower than the subdivisions The correct answer is: A bid of zero Explanation: The products within the product groups you don’t subdivide remain in

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Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should:

QUESTION Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should: prioritize his Shopping campaigns according to seasons rather than geography make his winter sports budget high priority by adding his mountain tourism budget to it add “mountain tourism” to

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Which is a required attribute when submitting a product to Google Merchant Center?

QUESTION Which is a required attribute when submitting a product to Google Merchant Center? Title Additional image URLs Mobile landing page URL Availability date The correct answer is: Title Explanation: Title is a required attribute. Failure to provide a required attribute may prevent that particular item from showing up in Google Shopping results, whereas failure to provide recommended attributes may result in items showing up less frequently Failure to provide a required attribute may prevent that particular item from showing

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Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

QUESTION Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands? Change the campaign priority to “high” Set her budget to “accelerated” delivery Increase her “All products” bid Subdivide by brand and set more competitive bids for the brands individually The correct answer is: Subdivide by brand and set more competitive bids for the brands individually Explanation: Its a good idea to

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To subdivide products in Shopping campaigns using your own set product structure, you should use:

QUESTION To subdivide products in Shopping campaigns using your own set product structure, you should use: AdWords labels Starred items Multiple data feeds Custom labels The correct answer is: Custom labels Explanation: You can run your Shopping campaign using just the “All products” product group, or subdivide it into as many product groups as you want using product attributes like category, product type, brand, condition, item ID, and custom labels. Read more here: https://support.google.com/adwords/answer/3517331?hl=en

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Campaign priority should be used when you advertise:

QUESTION Campaign priority should be used when you advertise: multiple products internationally in multiple campaigns one product internationally in multiple campaigns multiple products for the same country in multiple campaigns one product for the same country in multiple campaigns The correct answer is: one product for the same country in multiple campaigns Explanation: Campaign priority is useful when you’re advertising the same product, for the same country, in multiple Shopping campaigns. When you have the same product in multiple Shopping

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Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

QUESTION Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted? gtin and brand ‘gtin’ Only ‘mpn’ and ‘gtin’ ‘brand’ Only The correct answer is: gtin and brand Explanation: In Apparel category ‘brand’ is required. Additionally, for the categories listed below, you must submit at least 1 out of ‘gtin’ or ‘mpn’: ‘Apparel & Accessories > Shoes’ ‘Apparel & Accessories >

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Which can you sell on Shopping ads?

QUESTION Which can you sell on Shopping ads? Used goods Hotel and travel fares Residential real estate Business services such as plumbing or locksmithing The correct answer is: Used goods Explanation: You can sell also used goods on Google Shopping. Google shopping ads are for “physical’ products, you cant sell services via shopping campaign. Read more here: https://support.google.com/merchants/answer/6149970?hl=en

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How can Helen provide free shipping for a small group of promotional products?

QUESTION How can Helen provide free shipping for a small group of promotional products? Add “Free shipping” to the Shopping campaign promotional text Remove all shipping options from the Google Merchant Center account Set the default shipping for all products to a flat rate of 0.00 USD Add a specific shipping_label to the promotional products, and then set the shipping cost for those products to “Free” The correct answer is: Add a specific shipping_label to the promotional products, and then

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For a Shopping campaign, you can use Google Ads to:

QUESTION For a Shopping campaign, you can use Google Ads to: Manage ad group bids Submit product information Upload additional product images Manage and validate a website URL The correct answer is: Manage ad group bids Explanation: In adwords you can manage bids and use other available tools to manage your shopping campaigns. You should link your Google Merchant Center account with Adwords account Source

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Quincy wants to make sure that he meets the Shopping ads policy to accurately represent his business or product. Which action should he take on his website to meet the policy?

QUESTION Quincy wants to make sure that he meets the Shopping ads policy to accurately represent his business or product. Which action should he take on his website to meet the policy? Show clearly the payment model and full price that a person shopping online would be charged before and after the purchase Describe some of the conditions related to the purchase before and after the purchase Advertise products or promotional offers that aren’t available to people shopping online Claim

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What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?

QUESTION What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals? Automated phone messages to account owner Messaging in Google Merchant Center overview page Email contacts listed in account settings Messaging in AdWords overview page The correct answer is: Email contacts listed in account settings Explanation: You need to provide different information related to your business while setting up a Merchant Center account. One of them is your primary email.

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When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

QUESTION When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information? Add the terms as negative keywords Adjust your product data feed to include irrelevant terms Increase your Quality Score by including irrelevant terms in ad content Increase your bids for more relevant keywords The correct answer is: Increase your bids for more relevant keywords Explanation: Negative keywords are an important part of

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Which products should you submit the identifier_exists attribute with a value of no for?

QUESTION Which products should you submit the identifier_exists attribute with a value of no for? used electronics custom-made clothing bundles new books for pre-order The correct answer is: custom-made clothing Explanation: In the rare situation where your product has neither a GTIN nor MPN (for example, made-to-order or handmade items), set ‘identifier exists’ to ‘FALSE’ to indicate that you have no identifier for the product. Read more here: https://support.google.com/merchants/answer/160161

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May is in the process of expanding her store to support more territories. After adding new data feeds, May’s Google Merchant Center account was suspended because the:

QUESTION May is in the process of expanding her store to support more territories. After adding new data feeds, May’s Google Merchant Center account was suspended because the: data feeds weren’t updated for 10 days shipping attributes for a small number of items have different pricing than the default shipping at the account level data feed includes products with the availability status “out of stock” language on the landing pages doesn’t match the language of the target country or The

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