A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on ”roses”?

QUESTION A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on ”roses”? The “Contact us” page The page on which people can sign up for coupons The page showing rose bouquets The home page, showing 5 types of bouquets that include roses The correct answer is: The page showing rose bouquets Explanation: A measure that AdWords uses to estimate how relevant and useful

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Which of these statements is true?

QUESTION Which of these statements is true? Location extensions appear when someone who’s physically near the business searches on relevant terms Location targeting determines which business address appears in an extension Location targeting enables location extensions Location extensions appear when an advertiser targets a geographic location The correct answer is: Location extensions appear when someone who’s physically near the business searches on relevant terms Explanation: This can be understood with an example. Let’s suppose, Zain owns a doughnut shop in

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With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?

QUESTION With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced? The same as when someone clicks on an ad Flat fee, based on the caller’s phone model Negotiated in advance, with bulk discounts By the minute, based on the length of the call The correct answer is: The same as when

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After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

QUESTION After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience? Ensure that the pop-ups relate to the search Remove all but one of the pop-ups Remove the pop-ups Ensure that the pop-ups get Sean’s attention The correct answer is: Remove the pop-ups Explanations: Pop-ups are annoying, for google also. Practical side-note: google bot cant’t detected/read all pop-ups. For example pop-up window created

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Each of these are benefits you’d expect from Shopping ads except:

QUESTION Each of these are benefits you’d expect from Shopping ads except: free listings better-qualified leads ease of targeting without needing keywords more traffic and leads The correct answer is: free listings Explanations: Main benefits of shopping ads are More traffic, Better qualified leads, Easy retail-centric campaign management, Powerful reporting and competitive data. If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better

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If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

QUESTION If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the: highest Ad Rank lowest maximum CPC bid highest cost-per-acquisition (CPA) bid highest maximum cost-per-click (max. CPC) bid The correct answer is: highest Ad Rank Explanation: The ad auction is how Google decides which ads to show and how they’re positioned. Your Ad Rank determines the ad position you win in the auction. Your Ad Rank is a

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To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

QUESTION To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on: launching a cross-device campaign running ads only on mobile devices addressing consumers’ needs carrying over the theme of her traditional ad campaign to her online campaign The correct answer is: addressing consumers’ needs Explanations: Landing page experience is AdWords’ measure of how well your website gives people who click your ads exactly what they’re looking for–quickly and effortlessly. Marketers must focus

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According to 2015 Google Trends data, which term would consumers on mobile phone be most likely to type in a search engine?

QUESTION According to 2015 Google Trends data, which term would consumers on mobile phone be most likely to type in a search engine? Shoe stores near me Shoe store addresses Shoe store sales Great shoe stores The correct answer is: Shoe stores near me Explanations: No explication. You just have to read a report. Side-note: In my personal opinion its a shame that we have such questions in advanced exams. That doesn’t show your advanced understanding, but just a fact

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Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?

QUESTION Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track? Apps Imports Website Phone calls The correct answer is: Phone calls Explanation: If phone calls are essential to your business, you can use conversion tracking to help you see how effectively your ad clicks lead to different

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If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

QUESTION If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should: add a call extension add a sitelink extension create a Universal App campaign include the word “install” in the ad text The correct answer is: create a Universal App campaign Explanation: Mobile app installs campaigns are geared specifically toward getting more people to download your app. AdWords can help customize targeting, keywords, and ads based on your app ID and

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Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?

QUESTION Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers? Add a call-only extension to her ad Use the “Ads on mobile devices” campaign type Include a link to her mobile website in her ad Add a mobile-app extension to her ad The correct answer is: Add a mobile-app extension to her ad Explanation: We will update

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You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

QUESTION You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely? Receive more conversions while paying more on average per conversion Receive fewer conversions while paying more on average per conversion Receive more conversions while paying less on average per conversion Receive fewer conversions while paying less on average per conversion The correct answer is: Receive fewer conversions while paying more on average per conversion Explanation: Confusing question.

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An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:

QUESTION An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show: spring dresses in several colors a single best-selling dress a catalog of spring and summer dresses top-selling dresses for all seassons The correct answer is: spring dresses in several colors Explanations: Repeating explication as question is about the same aspect as previous. A measure that AdWords uses to estimate how relevant and

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How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?

QUESTION How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign? Knowing the cost-per-conversion can help her better optimize the campaign’s keywords Cost-per-conversion data can indicate whether her profit will increase Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets Cost-per-conversion data can be compared with competitors’ cost-per-conversion data The correct answer is: Knowing the cost-per-conversion can help

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You’re reviewing the paid organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:

QUESTION You’re reviewing the paid organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to: increase the budget for all of her campaigns that contain these queries as keywords create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords lower the budget

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