Which option can you use to capture potential business later in the day, even on a limited budget?

QUESTION Which option can you use to capture potential business later in the day, even on a limited budget? Bid capping Bid allocation Ad automation Ad delivery The correct answer is: Ad delivery Explanations: Your ad delivery method can determine how long your budget lasts. If your budget is limited, choose a “standard” or “accelerated” ad delivery method to determine the pace you want your ads to show throughout the day. This article outlines the two types of ad delivery

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To optimize a client’s campaign to get the most out of her mobile advertising, you can:

QUESTION To optimize a client’s campaign to get the most out of her mobile advertising, you can: set shorter conversion windows to capture users who convert after researching on multiple devices set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data edit the campaign’s ad text to include information about how customers can purchase her product on their computers use the maximize clicks flexible bidding strategy to increase the number

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What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?

QUESTION What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear? Manual bid changes Forecast data Historical conversion data Test conversions The correct answer is: Historical conversion data Explanation: Using historical information about your campaign, Conversion Optimizer automatically finds the optimal equivalent CPC bid for your ad each time it’s eligible to appear. You still pay per click, but you no longer

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Executives at a small e-commerce company are debating Google Ads performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?

QUESTION Executives at a small e-commerce company are debating Google Ads performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit? Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit Ad spend should always be 7% of revenue, which should be used as the target ROI Decrease the target cost-per-acquisition (CPA) for the campaigns from US$15

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If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

QUESTION If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic? A)  Up to US$20 B)  Up to US$24 C)  Up to US$21 D)  Up to US$30 The correct answer is: B)  Up to US$24 Explanation: When your ads are shown more often, your total daily cost might be up to 20% more than your average daily budget. However, you won’t be charged more than your average daily

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Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

QUESTION Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks? Put special characters in the ad headline Put the ad headline in all capital letters Include his keywords in the ad text Include his business address in the ad text The correct answer is: Include his keywords in the ad text Explanation: The keywords you choose are used to show your ads

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Chanara, a senior account manager at a large digital agency, likes having a Google Ads manager account. What can she do with a manager account that she can’t do with an individual account?

QUESTION Chanara, a senior account manager at a large digital agency, likes having a Google Ads manager account. What can she do with a manager account that she can’t do with an individual account? Use a single sign-in for all accounts Access the Google Ads Application Programming Interface (API) Upgrade multiple manager accounts Upgrade each individual Google Ads account The correct answer is: Use a single sign-in for all accounts Explanation: If you’re an agency or someone who manages multiple

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Based on Google Ads editorial and professional requirements, which headline is most likely to generate clicks?

QUESTION Based on Google Ads editorial and professional requirements, which headline is most likely to generate clicks? “Free shipping on CuStOm Ts” “Design Your Own T-shirt” “Custom Tees, Click Here” “We sell custom t-shirts!” The correct answer is: “Design Your Own T-shirt” Explanations: In order to provide a quality user experience, Google requires that all promotions meet high professional and editorial standards. The standard requirements for clarity, correct spelling, and use of capitalization and symbols apply to all ads. Read

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Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?

QUESTION Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank? An increased CPC bid leads directly to a small increase in Ad Rank CPC bid only affects Ad Rank on the Search Network An increased CPC bid leads directly to a large increase in Ad Rank CPC bid is one factor that affects Ad Rank The correct answer is: CPC bid is one factor that affects Ad Rank Explanations: A value that’s used to determine your

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Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her Google Ads campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using Google Ads?

QUESTION Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her Google Ads campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using Google Ads? US$1500 (revenue) / US$1200 (cost + Google Ads spend) [US$1500 (revenue) – 10 (number of products sold)] / US$1200 (cost + Google Ads spend) [US$150 (sales price) – US$1500 (cost)] / US$700 (Google Ads spend) [US$1500

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Which is a best practice for writing an effective text ad? 2

QUESTION Which is a best practice for writing an effective text ad? Talk about yourself and your business Make the text different from what’s on your landing page Use a passive verb in the headline Write several ads and see which one performs the best or Use all capital letters in the headline Make sure the headline wraps to two lines Capitalize the first letter of each word in the headline End the headline with an exclamation point The correct

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A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?

QUESTION A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score? Reducing prices on his inventory Adding an extension Improving a lower-level page on his website Using the Shopping ad format The correct answer is: Adding an extension Explanations: Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead

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You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

QUESTION You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help? Target CPA Planner Target CPA Simulator Target Bid Simulator Keyword Simulator The correct answer is: Target CPA Simulator Explanation: The Target CPA Simulator shows you how changes to your target cost-per-acquisition (target CPA) might affect your ad performance. Find it on the Campaigns tab or in the Shared library.

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A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on ”roses”?

QUESTION A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on ”roses”? The “Contact us” page The page on which people can sign up for coupons The page showing rose bouquets The home page, showing 5 types of bouquets that include roses The correct answer is: The page showing rose bouquets Explanation: A measure that AdWords uses to estimate how relevant and useful

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Which of these statements is true?

QUESTION Which of these statements is true? Location extensions appear when someone who’s physically near the business searches on relevant terms Location targeting determines which business address appears in an extension Location targeting enables location extensions Location extensions appear when an advertiser targets a geographic location The correct answer is: Location extensions appear when someone who’s physically near the business searches on relevant terms Explanation: This can be understood with an example. Let’s suppose, Zain owns a doughnut shop in

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