Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

QUESTION Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position? Enhanced cost-per-click (ECPC) Target outranking share Target return on ad spend (ROAS) Maximize clicks The correct answer is: Target outranking share Explanation: “Target outranking share” is a type of portfolio bid strategy that automates bidding across

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According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

QUESTION According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day? About 50% About 10% Nearly everyone who’s ready to buy About 20% The correct answer is: About 50% Explanations: According to official Google statements, more than 50 percent of search queries globally now come from mobile devices. Also report shows that more than 50% consumers visit a store within a day after conducting a local search

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High quality ratings for an ad can:

QUESTION High quality ratings for an ad can: increase its average cost-per-click (avg. CPC) bid be achieved with an increase in bid improve its position increase how often people click on it The correct answer is: improve its position Explanation: Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions. Read more here: https://support.google.com/Google Ads/answer/140351?hl=en

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Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:

QUESTION Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to: adjust your client’s budget optimize your client’s keywords optimize your client’s ad text All of the listed answers are correct The correct answer is: All of the listed answers are correct Explanations: Yes, it’s a correct answer in this test. About ROI: Whether you use AdWords to increase sales, generate leads, or drive other valuable customer activity, it’s a good idea

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Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?

QUESTION Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group? To show ads promoting “Sweet & spicy coconut” to people searching for that flavor To show ads promoting all the flavors to people searching for “gourmet popcorn” To make sure “Sweet & spicy coconut” continues to be the bestseller It’s most efficient to have a single ad group

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A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?

QUESTION A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products? Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network Create a new campaign for every bed she sells in her store Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds Group them in a single ad group The correct answer is: Separate them

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How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

QUESTION How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks? They can help her evaluate how engaging her ad is to potential customers They can give her an idea of how often someone clicked on her ad They can help her calculate how often someone clicked on her ad and then converted They can give her an idea of how often her ad is

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You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

QUESTION You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should: estimate revenue based on the value of an AdWords customer, factor out gross margins, and subtract Google Ads costs estimate revenue based on in store sales, factor out gross margins, and subtract Google Ads costs estimate revenue based on online sales, factor out gross margins, and subtract Google Ads costs estimate

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You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

QUESTION You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks? Try various CPC amounts to determine the average Bid across multiple groups to determine the average Use bid simulators to see CPC estimates Raise your max. CPC to £3 to cover possible competitive bids The correct answer

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You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

QUESTION You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show? Raise the target cost-per-acquisition (CPA) bid Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages Use target outranking share bidding Use accelerated delivery to show the ads throughout the day to make sure that

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An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

QUESTION An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions? Increase the target CPA bid Set the campaign budget to a 30-day cycle Specify the bid amount for each individual campaign Try a different automated bid strategy The correct answer is: Increase the target CPA bid Explanations: This is the average amount you’d like to pay for a conversion. The target CPA you set may

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Your client sells gardening supplies online. You suggest she use sitelinks because they can:

QUESTION Your client sells gardening supplies online. You suggest she use sitelinks because they can: bring people to her site from blogs about gardening be used with Shopping campaigns take people to subpages on her site about gloves, tools, and fertilizer take people to blogs about gardening The correct answer is: take people to subpages on her site about gloves, tools, and fertilizer Explanations: To add more links to your ads, create sitelink extensions. Sitelinks can take people to specific

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According to Google data, after seeing an ad on their smartphone, more than half of people:

QUESTION According to Google data, after seeing an ad on their smartphone, more than half of people: go to the company’s website and buy the product send a text do a mobile search go to a store and buy the product The correct answer is: do a mobile search Explanations: You see multiple adds every time you are browsing Youtube, for example… Don’t remember that i did at least 1 mobile search concerning these ads i have seen. .You did?

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You can add a “+” modifier in front of the words in a broad match keywords to:

QUESTION You can add a “+” modifier in front of the words in a broad match keywords to: specify that someone’s search must include certain words or their close variations indicate that this keyword should be dynamically inserted in your ad text specify that certain words and their close variants be prioritized override a negative keyword with a positive one The correct answer is: specify that someone’s search must include certain words or their close variations Explanation: By adding a

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An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?

QUESTION An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown? underwater lens camera camera for use under water underwater camera case underwater digital camera The correct answer is: underwater camera case Explanation: A keyword setting that allows your ad to show only when someone’s search includes the exact phrase of your keyword, or close variations of the exact phrase of your keyword, with additional words before

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