________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.

QUESTION ________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business. Keyword planner Sitelinks App extensions Conversion tracking The correct answer is: Conversion tracking Explanation: Conversion tracking is a free tool that shows you what happens after a customer clicks on your ads – – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your

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If you value mobile traffic over desktop, which bid adjustment should you set?

QUESTION If you value mobile traffic over desktop, which bid adjustment should you set?  A)  Increase bid adjustment for tablets  B)  Increase bid adjustment for desktop  C)  Increase bid adjustment for mobile and desktop  D)  Increase bid adjustment for mobile The correct answer is:  D)  Increase bid adjustment for mobile Explanation: If you value more mobile traffic it’s a good idea to set bid adjustments for mobile. Note, that it will include tablets also.

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App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.

QUESTION App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time. False True The correct answer is: True Explanation: Mobile app installs campaigns can help you create custom app install ads that run exclusively on phones and tablets. AdWords helps create your app install ads based on your app icon and reviews, and these ads take people straight to the app store to download your app. When a user downloads

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How do upgraded URLs help advertisers with third-party conversion tracking?

QUESTION How do upgraded URLs help advertisers with third-party conversion tracking? Allow advertisers to direct users to the app store to download their app Manage a single tracking URL at the campaign, ad group or ad level that is separate from the landing page URL Show deep link URLs only to people who already have the app Show app install ads only to people who haven’t downloaded the app yet The correct answer is: Manage a single tracking URL at

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Which of the following is NOT a type of mobile ad extension?

QUESTION Which of the following is NOT a type of mobile ad extension? Sitelink extension Download extension Call extension App extension The correct answer is: Download extension Explanation: There are different types of extensions in google Adwords. Sitelink, App and Call extensions are just several examples. Read more here: https://support.google.com/adwords/answer/2375499?hl=en Source

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What is a simple way to target ads to mobile users when they’re near your physical store locations?

QUESTION What is a simple way to target ads to mobile users when they’re near your physical store locations? Target a radius around your Google My Business location(s). Target users you know have called your AdWords call-only ad. Target a radius around your city. Target specific users you know live near your store. The correct answer is: Target a radius around your Google My Business location(s). Explanation: I want to target a radius around the locations in my Google My

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To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

QUESTION To more fully capture mobile’s contribution to a sale, advertisers need to consider what? More than just the last click Just the last click The first and last click Customer intent The correct answer is: More than just the last click Explanation: The path to conversion on mobile is different from desktops and tablets in every way but intent — mobile has different functionality, context, even screen size. And the full value of mobile goes beyond the last click. Traditional digital

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Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

QUESTION Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across: search and display inventory to help advertisers reach their desired cost-per-install goal search and display inventory to help advertisers reach their desired cost-per-impression goal search and display inventory to help advertisers reach their desired cost-per-click (CPC) goal search inventory to help advertisers reach their desired cost-per-install goal The correct answer is: search and display inventory

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What does a call extension let users do that call-only ads do not?

QUESTION What does a call extension let users do that call-only ads do not? Choose from two different numbers to call. Easily save the number to their phone’s contact list. Easily schedule a call-back from the advertiser when the line is busy. Click through to your mobile site instead of calling. The correct answer is: Click through to your mobile site instead of calling. Explanation: Call extensions let you add phone numbers to your ads, which can significantly increase clickthrough

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What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

QUESTION What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?        They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.         Many in traditional retail are not mobile users.         They don’t use AdWords.          No one has figured a way to “see” mobile’s contribution yet. The correct answer is:  They use a last-click attribution model to measure performance, which ignores clicks

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Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?

QUESTION Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen? Desktop sites typically don’t load quickly on mobile devices. Mobile users don’t need all the features a website can offer. Mobile browsers aren’t powerful enough to load most desktop sites. It’s a cheap way to provide a narrower set of options to mobile customers. The correct answer is: Desktop sites typically don’t load quickly on mobile devices. Explanation: Does

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A ______ specifies a location in an app that corresponds to the content you’d like to show.

QUESTION A ______ specifies a location in an app that corresponds to the content you’d like to show. remarketing link deep link location link location extension The correct answer is: deep link Explanation: For your destination URL in app engagement ads, you can use a link that just opens your app, or a deep link that will send people directly to a specific screen in your app. Read more here: https://support.google.com/adwords/answer/6046977?hl=en Source

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Many successful mobile sites have large “touch targets” for clicking that take into account ______.

QUESTION Many successful mobile sites have large “touch targets” for clicking that take into account ______. location where mobile is being used time of day the lack of precision on a touch screen responsive design based on touch The correct answer is: the lack of precision on a touch screen Explanation: Mobile-friendly experiences typically feature very simplified navigation, quick-to-load images, and streamlined text. Many successful mobile sites reduce or eliminate the need for scrolling or typing, and may have large

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Select the one way NOT to track app conversions.

QUESTION Select the one way NOT to track app conversions. A) Using Codeless Android Install tracking B) Integrate the Google SDK in your app C) Using an app analytics provider for your AdWords campaigns D) Add a javascript snippet to your website The correct answer is: D) Add a javascript snippet to your website Explanation: For Android, AdWords is able to provide advertisers with accurate app download conversion data without requiring that any changes be made to the app. Customers

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Sitelink extensions:

QUESTION Sitelink extensions: Decrease CTR rates as users are sent to specific pages of your site Show your business address, phone number, and a map marker with your ad text Allow targeted remarketing list users to land directly on specific pages of your site Allow advertisers to give users the option to land directly on specific pages of your site The correct answer is: Allow advertisers to give users the option to land directly on specific pages of your site

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