Where can app ads run?

QUESTION Where can app ads run? Within other apps, also known as in-app Only on the Google Play store Across Display, Search, and YouTube Only on Admob The correct answer is: Across Display, Search, and YouTube Explanation: You can create campaigns to drive app downloads or increase app engagement on the following networks: Search Network: Google search on mobile, the Google app, and Google Play search Display Network: Google’s network of publisher websites on mobile and mobile apps YouTube: The

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The Mobile App Analytics Behavior reports give you data about:

QUESTION The Mobile App Analytics Behavior reports give you data about: How many people have downloaded your app through a referral from a friend In-app user satisfaction ratings The detailed ways users interact with your app The detailed ways users of your app interact with other users of your app The correct answer is: The detailed ways users interact with your app Explanation: The Behavior reports help you discover how users interact with your app. You can use these to

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A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser.

QUESTION A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser. False True The correct answer is: Explanation Explanation: Mobile extensions don’t render in browser. The correct answer is: Explanation Explanation: We will update later. sincerely thank

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What is an app install ad?

QUESTION What is an app install ad? A type of targeting used to match your ads to sites or pages based on the keywords or topics you’ve chosen An ad format for advertisers to re-engage with users who have already downloaded the app A templated way to create text, banner, image, and interstitial ads driving users to the Google Play store An app extension which shows a link to your app below your ad The correct answer is: An app

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If you want to reach certain categories of apps with in–app display ads, or if you know the apps you want to target, you should:

QUESTION If you want to reach certain categories of apps with in–app display ads, or if you know the apps you want to target, you should: Go to “Campaign Exclusions” from the Display Network tab Create a Display Network campaign targeted to mobile apps Enable Active View reporting Create a placement inclusion for mobile apps The correct answer is: Create a placement inclusion for mobile apps Explanation: If you want to target particular categories, expand the app stores under “Mobile

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The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to:

QUESTION The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to: Review the code for your app and SDKs Assess the general health of your app and to follow data trends Review data about your users’ names, addresses, and income brackets Gain insights into your competitor’s strategies The correct answer is: Explanation Explanation: The App Overview report is a summary of the most salient data from

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Which flexible bid strategy might help improve the chances that your ad gets to the top of the page?

QUESTION Which flexible bid strategy might help improve the chances that your ad gets to the top of the page? Target outranking share Target cost-per-acquisition (CPA) Target search page location Target return on ad spend (ROAS) The correct answer is: Explanation Explanation: “Target search page location” is a type of flexible bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to show your ad on the top of the page or on the first page of Google

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The Mobile App Analytics Acquisition reports give you data about:

QUESTION The Mobile App Analytics Acquisition reports give you data about: How your users spend time outside of your app How often your mobile apps are installed and opened Which type of targeting has the lowest cost-per-acquisition How much data your app has acquired The correct answer is: Explanation Explanation: Acquisition reports let you compare traffic from different sources, from your AdWords campaign to non-AdWords sources. You can use this information to invest your budget in sources that send you

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With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.

QUESTION With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source. False True The correct answer is: Explanation Explanation: Google provides a unique phone number that’s displayed with your ads. If a potential customer calls this phone number (Not just arrive on website from any source), AdWords will route the call to your business phone number. You’ll then

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Auto exclusions allow:

QUESTION Auto exclusions allow: Google’s mobile app promotion template ads to be automatically excluded from showing to users who have already downloaded the advertisers app Google advertisers to exclude automatic bidding within their mobile app Google advertisers to exclude high install pricing Google’s mobile app promotion template ads to automatically include showing to users who have already downloaded the advertisers app The correct answer is: Google’s mobile app promotion template ads to be automatically excluded from showing to users who

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According to a Nielsen study, what percentage of purchase–related conversions happened within an hour of the mobile searches that initiated them?

QUESTION According to a Nielsen study, what percentage of purchase–related conversions happened within an hour of the mobile searches that initiated them? 25% 0% 50% 75% The correct answer is: 50% Explanation: Google is releasing the results of a new study conducted with Nielsen on where people conduct mobile searches and what they do after their search. One of the big themes in the report is speed — of all the conversions that happen as a result of a mobile

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Third-party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps.

QUESTION Third-party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps. True False The correct answer is: Explanation Explanation: Each ad network has an SDK they would like developers to add to their apps to track performance. However, app developers don’t want to add so many SDKs to their app because this can bloat the size of the app and require constant maintenance. Third-party tracking companies instead provide one SDK to

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The Mobile App Acquisition reports provide data for which of the following?

QUESTION The Mobile App Acquisition reports provide data for which of the following? How many times your mobile apps was installed and opened. How users spend time outside of your app The type of targeting that has the lowest cost–per–acquisition How much data your app has acquired The correct answer is: Explanation: Acquisition reports let you compare traffic from different sources, from your AdWords campaign to non-AdWords sources. You can use this information to invest your budget in sources that

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