Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?

QUESTION Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?  A)  AdWords budgets can only be set once annually and require a fixed commitment  B)  Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive  C)  Online campaigns generate clicks, whereas other channels generate

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An advertiser wants to know the minimum amount of money that she must spend on a Google Ads campaign. What should you tell her?

QUESTION An advertiser wants to know the minimum amount of money that she must spend on a Google Ads campaign. What should you tell her? $100.00 $5 There is no minimum $2 The correct answer is: There is no minimum Explanation: There’s no minimum amount that you have to spend. Instead, you set an average daily budget and choose how you’ll spend your money. Read more here: https://support.google.com/adwords/answer/1704424

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Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

QUESTION Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers? Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers Use the top movers report which campaigns have seen the biggest change in clicks since last month Use the paid & organic report

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Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

QUESTION Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate? Make sure the landing page is closely related to the ad Increase the average daily budget for the campaign Broaden the list of keywords to reach more potential customers Increase the cost-per-click (CPC) bid for low-performing keywords The correct answer is: Make sure the landing page is closely related to the ad Explanation: Make sure

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What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

QUESTION What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads? Add search terms that are not leading to many clicks as negative keywords Add sitelinks to your ads to make them even more prominent Make sure all of these search terms are included as keywords, regardless of relevance Make sure relevant search terms are keywords and adjust your bid or

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A standard Google Ads text ad is made up of:

QUESTION A standard Google Ads text ad is made up of: a display URL and description text a headline, image, and description text a headline and description text a headline, a display URL, and description text The correct answer is: a headline, a display URL, and description text Explanation: A text ad on Google search is the simplest online ad that AdWords offers. It has three parts: headline text, a display URL, and description text. Read more here: https://support.google.com/google-ads/answer/1704389

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What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

QUESTION What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand? Increase the daily budget and add text ads with clear call-to-actions like “Buy now”   Use a balanced combination of broad-, exact-, and phrase-matched keywords  Add affinity audiences targeting people interested in green living and beauty   Target large metropolitan areas where people are more likely to encounter her product or Increase the daily budget and

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Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?

QUESTION Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers? Create a campaign with ads and keywords written in French Create a campaign targeting Paris and languages other than French Create a campaign targeting French and regions other than Paris Create a keyword list with the exact match keyword “Paris” and negative keyword “France”

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Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

QUESTION Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research? Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips Add demographic and age targeting to show ads to people in this audience Set up a

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Your client wants to show ads to people who’ve visited her website before. Which Google Ads feature would you recommend she use?

QUESTION Your client wants to show ads to people who’ve visited her website before. Which Google Ads feature would you recommend she use? Ecommerce tracking Remarketing Dynamic Search Ads Conversion tracking The correct answer is: Remarketing Explanation: Remarketing lets you show ads to people who’ve visited your website or used your mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices. Source Remarketing helps you

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Why might you use the “Search Network campaigns with Display opt-in” campaign type?

QUESTION Why might you use the “Search Network campaigns with Display opt-in” campaign type? Your video ads can run on the Search Network You can use one budget to advertise on the Search Network and Display Network Your ads only show on the first page of search results You can pick the exact websites where you want your ad to show The correct answer is: You can use one budget to advertise on the Search Network and Display Network Explanation:

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Which client would you advise to use radius targeting?

QUESTION Which client would you advise to use radius targeting? Luis, whose e-commerce business delivers nationwide Denise, whose service can reach customers within 30 miles Christopher, who wants to promote his new product in select cities Mabel, who wants to exclude her ads from certain cities The correct answer is: Denise, whose service can reach customers within 30 miles Explanations: When you target a radius, we’ll show a list of locations that are contained within the radius, also known as

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You would choose to advertise on the Search Network if you wanted to:

QUESTION You would choose to advertise on the Search Network if you wanted to:   reach customers browsing websites related to your business   reach customers while they’re searching for your products or services   choose the types of websites where you want your ads tos how   choose from a range of ad formats, like video and image ads The correct answer is:   reach customers while they’re searching for your products or services Explanation: The Google Search Network is a

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What’s a benefit of having multiple ads in an ad group?

QUESTION What’s a benefit of having multiple ads in an ad group? AdWords will automatically match each ad to the keywords it’s most relevant to Ads are only eligible to show ad extensions if there are more than one ad in that group Ads are only eligible to show at the top of the page if there are more than one ad in that ad group When using optimize for clicks, Google Ads will automatically rotate your ads and give

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An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?

QUESTION An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use? Video ads Ads with extensions Shopping ads Image ads The correct answer is: Ads with extensions Explanation: Extensions expand your ad with additional information—giving people more reasons to choose your business. They typically increase an ad’s click-through-rate by several percentage points. Extension formats include call buttons, location information, links to specific parts of

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