An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

QUESTION An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her? Shopping Ads can only appear on Google.com Shopping Ads can only appear on retail websites. Shopping ads can appear on Google Search partner websites like YouTube Shopping ads can only show on pre-roll video ads on YouTube The correct answer is: Shopping ads can appear on Google Search partner websites like YouTube Explanation: With a Shopping campaign type, you might see your

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A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal?

QUESTION A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal? Google’s Search Network will help her target people who are more likely to download her app She can use keywords like “mobile app” to target people who are more likely to download her app Google’s Display Network includes many mobile apps where she could show her ad She can use mobile app extensions to

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How are rich media ads different from other ad formats?

QUESTION How are rich media ads different from other ad formats? They are displayed on the Search Network They are a type of text ad They are static image ads They are ads with animation or other types of motion The correct answer is: They are ads with animation or other types of motion Explanation: Rich media ads allow you to more actively engage a web user than standard text or display formats. Rich media ads include video ads, Flash

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How are negative keywords different from other keywords?

QUESTION How are negative keywords different from other keywords? They can increase your costs. They prevent your ad from showing for search terms that you don’t want. They make your ad appear for search terms that you don’t want. They can only be used for ads on the Display Network. The correct answer is: They prevent your ad from showing for search terms that you don’t want. Explanation: For search campaigns, you can use broad, exact, or phrase match negative

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You signed 3 new clients, each with an existing Google Ads account. What’s the best way to manage these accounts?

QUESTION You signed 3 new clients, each with an existing Google Ads account. What’s the best way to manage these accounts? Pause your clients’ campaigns and recreate them in your Google Ads manager account Link the client accounts to your Google Ads manager account Use your clients’ sign–in information to access and manage the accounts Consolidate the 3 accounts into a new Google Ads account you create The correct answer is: Link the client accounts to your Google Ads manager

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Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords?

QUESTION Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords? Use the Keyword Planner to come up with keyword ideas for Display Network campaigns. Use negative keywords for terms that are related to pets and animals. Bundle similar keywords together in one ad group based on common themes. Use general keywords to reach a specific audience. The correct answer is: Bundle similar keywords together in one ad

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Your client wants to improve her ad position. What would you recommend?

QUESTION Your client wants to improve her ad position. What would you recommend? Improve the ad quality and increase bid amount Add more keywords and increase daily budget Improve Quality Score and decrease bid amount Make the ad headline longer and more descriptive The correct answer is: Improve the ad quality and increase bid amount Explanation: The order in which your ad appears on a page in relation to other ads. An ad position of “1” means that your ad

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Which two bidding strategies can boost brand awareness and recognition? (Choose 2)

QUESTION Which two bidding strategies can boost brand awareness and recognition? (Choose 2) Cost-per-click (CPC) Cost-per-thousand viewable impressions (vCPM) Cost-per-view (CPV) Cost-per-acquisition (CPA) The correct answer is: Cost-per-view (CPV) Explanation: Focusing on impressions may be your strategy. You can use cost per thousand viewable impressions (vCPM) or cost per view (CPV) bidding to put your message in front of customers. Read more here: Open>> https://academy.exceedlms.com Course: Adwords Fundamental Topic: Determine a good bidding strategy

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Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

QUESTION Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client? Use a location bid adjustment to increase bids for customers in Tokyo Create a separate ad group to target ads and bids for Tokyo Use the user location view to understand if people who click your ads are located in Tokyo Refine where your ads show by adding the keyword

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Which of the following items is not a component of Quality Score?

QUESTION Which of the following items is not a component of Quality Score? Landing page experience Maximum cost-per-click (max. CPC) bid Ad relevance Expected clickthrough rate (CTR) The correct answer is: Maximum cost-per-click (max. CPC) bid Explanations: Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions. You can see your Quality Score (Quality Score is reported on a 1-10 scale and its

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How do cost-per-click (CPC) ads compete with cost–per–thousand impressions (CPM) ads on the Display Network

QUESTION How do cost-per-click (CPC) ads compete with cost–per–thousand impressions (CPM) ads on the Display Network CPC bids are effectively converted to CPM bids CPM bids are effectively converted to CPC bids Ads using CPC bids are not allowed to compete on the Display Network CPC and CPM bids only compete against bids of the same type The correct answer is: CPC bids are effectively converted to CPM bids Explanations: When CPC and CPM ads compete for the same Display

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An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

QUESTION An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend? Repeat the keyword as many times as possible in the ad text. Delete the keyword and add the keyword to the campaign again Modify the ad associated with that keyword to direct to a highly-relevant landing page Increase the daily budget for the campaign in which the keyword is located The correct answer is: Modify the ad associated with that keyword to

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Which client would you advise to advertise on the Search Network?

QUESTION Which client would you advise to advertise on the Search Network?  A)  Jim, who wants to reach people on social networks interested in poetry  B)  Suzy, who wants to reach people browsing travel websites about China  C)  Bill, who wants to reach people looking for plumbing services  D)  Carol, who wants to reach people watching YouTube videos The correct answer is:  C)  Bill, who wants to reach people looking for plumbing services Explanation: Source

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If you’d like your ads to show on certain sites across the Internet, you can add these websites as:

QUESTION If you’d like your ads to show on certain sites across the Internet, you can add these websites as: Placements Audiences Keywords Topics The correct answer is: Placements Explanation: Locations on the Display Network where your ad can appear. Examples include relevant websites and apps that partner with Google to show ads. A Display Network placement can refer to several things, such as an entire website, a subset of a website (such as specific pages from that site), an

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Which campaign type would an advertiser use to target users searching on Google.com?

QUESTION Which campaign type would an advertiser use to target users searching on Google.com? “Search Network with Display opt-in” “Display Network” Search Network Video campaign The correct answer is: Search Network Explanation: In a Search campaign, your ads can appear near Google search results and other Google sites when people search for terms that are relevant to your ad’s keywords. This campaign type is useful for advertisers who want to show their text ads to high-potential customers right when they’re

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