A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?

QUESTION A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use? Affinity audiences Custom affinity audiences Managed Placements Demographic targeting The correct answer is: Custom affinity audiences Explanation: With custom affinity audiences, you can create audiences that are more tailored to your brands, compared to our broad, TV-like affinity audiences. For example, rather than reaching Sports Fans, a running shoe company may want to reach Avid Marathon Runners

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Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?

QUESTION Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign? For each ad group, target groups of placements with similar themes Move automatic and managed placements into separate ad groups Create a separate ad group for each placement Target a broad collection of placements with a single ad group or Group placements with similar themes into the same ad group Move automatic and managed placements into separate ad groups Create a separate ad group for

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You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?

QUESTION You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs? TrueView ads Standard image ads Responsive ads Lightbox ads The correct answer is: Responsive ads Explanation: Responsive ads automatically adjust their size, appearance, and format to fit available ad spaces. With text and images you

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How long should advertisers wait after creating a new Display campaign before analyzing its performance?

QUESTION How long should advertisers wait after creating a new Display campaign before analyzing its performance? 1 month 1 week 2-3 days 2-3 weeks The correct answer is: 2-3 weeks Explanation: It recommended by Google to wait 2-3 weeks before analyzing campaign’s performance. However it’s only a general recommendation. If your campaign receiving 0 clicks/views 7 days in a row, there are no reason to wait 1-2 weeks more, right?

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Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend?

QUESTION Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend? Viewable cost-per-thousand impressions (vCPM) Target return on ad spend (ROAS) Cost-per-day (CPD) Cost-per-view (CPV) The correct answer is: Target return on ad spend (ROAS) Explanations: Target ROAS lets you bid based on a target return on ad spend (ROAS). This AdWords Smart Bidding strategy helps you get more conversion value or

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Ads are likely to be most contextually relevant to the sites on which they appear when using:

QUESTION Ads are likely to be most contextually relevant to the sites on which they appear when using: Remarketing In-market audiences Affinity audiences Topic targeting The correct answer is: Topic targeting Explanation: Contextual targeting: This type of targeting is used to match your ads to sites or pages (also known as automatic placements) based on the keywords or topics you’ve chosen. You can read more here: https://support.google.com/adwords/answer/1704368?hl=en

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True or False: An advertiser can target mobile apps via Google Ads.

QUESTION True or False: An advertiser can target mobile apps via Google Ads. False True The old name of the question is: True or False: An advertiser can target mobile apps via AdWords. The correct answer is: True Explanations: You can reach a growing audience of people using mobile phones and tablets by showing your ads in apps. Choose to let AdWords match your ad to apps for you through the Display Network, or target particular app categories. Read more

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Which is a benefit of using a Lightbox ad?

QUESTION Which is a benefit of using a Lightbox ad? You can run it on both the Search and Display Network There’s no cost for engagement with the ad You can be charged only for click-throughs You can use any Display Network targeting method The correct answer is: You can use any Display Network targeting method Explanations: Reach, captivate, and delight your potential customers with interactive Lightbox ads. When people engage with Lightbox ads by clicking, tapping, or hovering, the

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Which bidding option is best suited for an advertiser focused on branding goals?

QUESTION Which bidding option is best suited for an advertiser focused on branding goals? Cost-per-click (CPC) Viewable cost-per-thousand impressions (vCPM) Cost per acquisition (CPA) Effective cost-per-thousand impressions (eCPM) The correct answer is: Viewable cost-per-thousand impressions (vCPM) Explanation: If you’re interested in maximizing ad views, rather than clicks, vCPM bidding strategy can help you achieve this goal better than other kinds of bid strategies. If you’d like to pay only for ad impressions measured as viewable, you can with viewable cost-per-thousand

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Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?

QUESTION Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network? It ensures maximum coverage because some publishers don’t accept all ad formats Text ads don’t perform as well on the Display Network It ensures one of the ad formats will win the auction and show on a publisher site Image ads don’t perform as well on the Display Network The correct answer is: It ensures

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Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?

QUESTION Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network? Placement Affinity audiences Remarketing Topic The correct answer is: Remarketing Explanation: Remarketing helps you reach people who have visited your website or used your app. Previous visitors or users can see your ads as they browse websites that are part of the Google Display Network, or as they search for

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View–through conversions are available only to:

QUESTION View–through conversions are available only to: advertisers that have implemented Conversion Optimizer advertisers that have implemented Conversion Tracking advertisers that are using AdWords for Video advertisers that have opted into the Search Network The correct answer is: advertisers that have implemented Conversion Tracking Explanations: For a view-through conversion search to occur, the user must completes these steps: User sees a display image or rich media ad on the display network, but does not click on it. User completes a

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Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:

QUESTION Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could: measure the number of potential clicks associated

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For an advertiser focused on branding, what are the key success metrics?

QUESTION For an advertiser focused on branding, what are the key success metrics? Reach and frequency Clicks and Impressions Cost-per-conversions Conversion Rate The correct answer is: Reach and frequency Explanations: By analyzing reach and frequency data, you can estimate how many people saw your ads and how many times they saw them over a certain period of time. Note, that this measure is an estimate as google uses cookies and counts individual browsers, not people or IP’s. Some people use

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