Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?

QUESTION Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible? Conservative targeting Aggressive targeting Google Analytics Ad Preview and Diagnosis tool The correct answer is: Aggressive targeting Explanation: There are two types of Targeting optimization: “conservative” and “aggressive” (known also as Display Campaign Optimizer). “Aggressive” targeting optimization relies on Google algorithms to predict, test, and optimize targeting based on your campaign’s historic data. If your campaign doesn’t have at least 15

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“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:

QUESTION “Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone: watches the ad twice in a row hovers their finger over the ad for at least 2 seconds watches the ad for at least 2 seconds expands or interacts with the ad The correct answer is: expands or interacts with the ad Explanations: Lightbox ads are expandable, rich media display ads that run across the Google Display Network. engagements are charged when the user

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An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

QUESTION An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign? Set bids at the ad group or campaign level Choose websites that represent a variety of themes Set bids on individual placements Create a campaign for each website The correct answer is: Set bids on individual placements Explanations: If you want to set bids for an

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Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:

QUESTION Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when: the keywords and bid match the keywords and topics match only the keywords match only the topics match The correct answer is: the keywords and topics match Explanations: If you target keywords and topics in the same

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You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

QUESTION You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it? Clickthrough rate Cost-per-acquisition Cost-per-click Conversion The correct answer is: Clickthrough rate Explanation: A ratio showing how often people who see your ad end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads are performing. Read more here: https://support.google.com/partners/answer/2615875

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You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?

QUESTION You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use? Device targeting Audience targeting Keyword targeting Location and language targeting The correct answer is: Location and language targeting Explanation: Display Network keywords help you connect your campaigns to likely buyers. Keywords are one of the targeting options on the Display Network. Sometimes your ads may show on placements that seem unrelated to your keywords.

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In order to use remarketing with Google Analytics, you need to:

QUESTION In order to use remarketing with Google Analytics, you need to: have a goal conversion rate of 20% have a goal conversion rate of 30% have at least one active AdWords account have your Google Analytics and AdWords accounts linked The correct answer is: have your Google Analytics and AdWords accounts linked Explanations: To use your Google Analytics tag instead of the AdWords remarketing tag, you’ll need to have the following: Google Analytics tag on your website Linked AdWords

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Which is a benefit of using display advertising with Google to build brand awareness?

QUESTION Which is a benefit of using display advertising with Google to build brand awareness? Consistent performance from day-to-day Higher clickthrough rates (CTR) than on Google Search Expansive network of diverse sites Accurate forecasts of clicks and impressions The correct answer is: Expansive network of diverse sites Explanation: The Google Display Network allows to you connect with customers with a variety of ad formats across the digital universe. This network spans over two million websites that reach over 90% of

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Which remarketing list segment will typically have the highest volume of viewers?

QUESTION Which remarketing list segment will typically have the highest volume of viewers? Product page visitors Past converters Category page visitors Homepage visitors The correct answer is: Homepage visitors Explanation: Below are five remarketing lists we recommend, moving from the largest and broadest to the most precisely targeted. If you’re using dynamic remarketing, these lists are automatically created for you. If you’re using the Google Analytics remarketing tag, the remarketing list set-up is handled in the Google Analytics front end.

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You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?

QUESTION You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results? Cost-per-enagement (CPE) Enhanced cost-per-click (ECPC) Cost-per-view (CPV) Viewable cost-per-thousand impressions (vCPM) The correct answer is: Enhanced cost-per-click (ECPC) Explanation: The bid strategy that you need to select when setting up your campaign to get the required results is Enhanced Cost-Per-Click (ECPC). This

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Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?

QUESTION Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics? Ad Performance Reach and Frequency Placement Performance Impression Share The correct answer is: Placement Performance Explanation: The Placements tab shows all of the web pages, apps, and videos where your display ads appeared, regardless of targeting method. You’ll see both managed placements that you selected to show your ads, and automatic placements where your ads were matched automatically based on one

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How many websites are part of the Google Display Network?

QUESTION How many websites are part of the Google Display Network? 100K+ websites 1M+ websites 2M+ websites 500K+ websites The correct answer is: 2M+ websites Explanation: When you advertise on the Google Display Network—which has over 2 million sites and reaches over 90% of people on the Internet—your ads can appear across a large collection of websites, mobile apps, and video content. Read more here: https://support.google.com/adwords/answer/2404191

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Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?

QUESTION Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable? Position Preference IP Exclusion Tool Conversion Tracking Keyword diagnosis The old name of this question is: Which feature could help advertisers determine if the clicks they are receiving on the Google Display Network are valuable? The correct answer is: Conversion Tracking Explanation: Conversion tracking is a free tool that shows you what happens after a customer clicks on your ads —

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What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?

QUESTION What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers? Drive action Drive loyalty Build awareness Influence consideration The correct answer is: Build awareness Explanation: There are three types of marketing objectives: Build awareness Influence consideration Drive action When to use “Build awareness” Marketing objective: Starting a new business or product Expanding your business into a new area Introducing customers to what you offer Types

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What is the reach of the Google Display Network?

QUESTION What is the reach of the Google Display Network? Over 60 percent of global internet users Over 40 percent of global internet users Over 50 percent of global internet users Over 90 percent of global internet users The correct answer is: Over 90 percent of global internet users Explanation: The Google Display Network reaches over 90 percent of internet users worldwide — that’s a lot of opportunity to reach your customers if you know how to target them. Within

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