Which of the three elements in the Bing Ads quality score formula should you use to determine the best ways to optimize your ads?

QUESTION Which of the three elements in the Bing Ads quality score formula should you use to determine the best ways to optimize your ads? Expected click-through rate Ad relevance Landing page experience All of the above The correct answer is: All of the above Explanation: You can use quality score to determine the best ways to optimize your keywords, ads and landing pages to help improve your ROI. Quality score in Bing ads depends on three main factors: Expected

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How do your keyword bids and your monthly budget work together?

QUESTION How do your keyword bids and your monthly budget work together? Your bid affects the number of times your ad is displayed; your budget affects the position of your ad on the page. Your bid affects the number of times your ad is displayed; your budget affects how closely a search query must match your keyword. The higher your budget, the more likely your ad will be displayed in position one for the keyword. Your bid affects the position

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A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?

QUESTION A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called? Link Pay-per-click Conversion Click-through The correct answer is: Conversion Explanation: In paid advertising marketing, a conversion is any valuable action the use performs. Depending on your goals and business type it could be a purchase, a download, a sign up, a call or similar. In order to measure conversions and first you should configure conversion tracking. In this

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What is the main benefit of syndication?

QUESTION What is the main benefit of syndication? You can expand your reach and get more clicks with a new, high-quality audience. You can reach more customers through a growing network. Bing Ads has controls in place to help keep the quality you expect. CPCs on the Bing Ads syndication partner network are generally lower. All of the above The correct answer is: All of the above Explanation: We will update later. sincerely thank

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With search advertising, what happens when a customer clicks your ad? (Select two)

QUESTION With search advertising, what happens when a customer clicks your ad? (Select two) You are charged if the customer makes a purchase. You are charged for the click. The customer links to your website. A conversion is recorded by the Bing Ads conversion-tracking tool. The correct answer is: The customer links to your website. Explanation: Source

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You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?

QUESTION You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select? Campaign report Ad report Keyword report Search term report Ad group report The correct answer is: Ad report Explanation: We will update later. sincerely thank

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Which of the following ideas should you consider implementing when writing your ad?

QUESTION Which of the following ideas should you consider implementing when writing your ad? Describe what sets your product apart. List the price of your product or service. Include a call to action. Use ad extensions to make your ad eye-catching. All of the above The correct answer is: All of the above Explanation: We will update later. sincerely thank

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