Which of the following might generate invalid clicks? (Select two)

QUESTION Which of the following might generate invalid clicks? (Select two) Trademark infringement Search engine robots Fraudulent activity Increased clicks due to recent news about your company The correct answer is: Fraudulent activity Explanation: Click quality is an important concern for pay-per-click advertisers. Invalid, or low-quality, clicks can negatively impact overall campaign performance. Consider that click-through rate (CTR) is the ratio of the number of times an ad is clicked to the number of times the ad is displayed. If

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Bing Ads Keyword Planner allows you to search for new keywords using a phrase, website, or category. From which Bing Ads tabs can you access Keyword Planner?

QUESTION Bing Ads Keyword Planner allows you to search for new keywords using a phrase, website, or category. From which Bing Ads tabs can you access Keyword Planner? Home Campaigns Opportunities Tools The correct answer is: Tools Explanation: Choosing keywords is one of the most important aspects of creating and maintaining a successful advertising campaign. You can use keyword planner to organize your keywords into meaningful ad groups and campaigns. Not only that, keyword planner provides you with various statistics

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Best practices for using automated rules include the following: (Select 2)

QUESTION Best practices for using automated rules include the following: (Select 2) Use maximum and minimum CPC limits or bid estimates Applying similar rules with different criteria to subsets of your account Use all five bidding strategies all of the time Moniter once per week The correct answer is: Applying similar rules with different criteria to subsets of your account Explanation: We will update later. sincerely thank

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